MODULE 2: PUBLIC TRANSPORT MANAGEMENT - Melbourne, 11-13 February 2008
Evening Welcome reception
Session 1. Innovative corporate management tools
| |
- |
Organisational structure of public transport companies |
| |
- |
Basic facilities and equipment |
| |
- |
Cost-efficient management |
| |
- |
Examples of innovative management tools |
| |
- |
How to translate a corporate strategy into operational terms: the added value of the balanced scorecard approach |
Session 2. Quality management
| |
- |
Definition |
| |
- |
Why and how to pursue a quality approach within a public transport system, the quality loop |
| |
- |
Implementation, measurement and reporting of quality results |
| |
- |
Certification |
Session 3. Human resources management
| |
- |
Human resources versus resources management |
| |
- |
Training of staff with focus on driving, motivation and presence at work |
| |
- |
Customer-oriented role of staff |
| |
- |
Communication |
Evening: Dinner Party
Session 4. Marketing
| |
- |
What can marketing do for public transport? |
| |
- |
Marketing to increase revenues and reinforce customer satisfaction |
| |
- |
Cost effectiveness of different marketing approaches |
| |
- |
Presentation of successful marketing approaches |
Session 5. The contribution of public transport to sustainable development
| |
- |
The three pillars of sustainable development: Economy, society and environment |
| |
- |
How is this concept related to public transport? |
| |
- |
Benefits for the operator in terms of organisational development, resource use and cost-effectiveness. |
| |
- |
How to monitor and reinforce environmental, social and economic performance of public transport systems |
Session 6. Integration and seamless travel
| |
- |
Why is integration essential? |
| |
- |
The different levels of integration: integrating land-use and mobility planning, interconnecting networks and modes, interchange points, integrated travel information and ticketing system |
| |
- |
Examples worldwide |
Conclusions & Evaluation of the training
Evening: Free
LOCAL HOST SESSION
Presentation of the public transport system in Melbourne with focus on public transport management
Technical visit the whole day (incl. lunch)
End of programme
Optional study tour to Sydney on Thursday 14th and Friday 15th February (Departure to Sydney on Wednesday evening) Visit of the bus, rail and waterborne transport networks in Sydney State Transit NSW, RAILCORP NSW and Sydney Ferries (Flight and accommodation on the participants)
* UITP reserves the right to make amendments to the programme or any related activity
|
