CONCEPT
Objectives
of the training
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To improve the practical knowledge on marketing strategies, plans and tools |
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To present and discuss « hot » marketing topics |
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To address public transport marketing issues from an international perspective, enriched by different cultural approach and points of views |
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To favour exchange between marketing professionals |
Methodology
Most of the working sessions will be given in each one of the four official languages of UITP, which is unique for an international training programme. The pedagogical approach is built upon
3 kinds of working sessions:
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Specific sessions in each language to ensure a concrete exchange of knowledge and learning on the issues of the training programme. They constitute the essential part of the summer course. |
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Practical workshops based on case studies coming from real examples, allowing an operational exchange between participants. One comprehensive case study will be sent in advance to enable participants to propose and elaborate action plans during the training. |
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Plenary sessions in English to cover collectively and internationally the major stakes of each theme and ensure greater interaction and discussion amongst all the participants. |
Trainers
To ensure a high quality training programme, UITP has invited top level marketing professionals with extensive experience in strategic and operational marketing, coming from public transport organisations. |
