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Thursday, 28 June 2007 |
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Welcome of the participants |
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14:30 |
Opening of the Marketing Summer Course |
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First Plenary session with keynote speaker
Programme introduction & get to know each other |
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Evening |
Welcome reception |
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Friday, 29 June 2007 - Marketing Strategies |
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09:00-10.30 |
Second Plenary Session: Advantages and Challenges of Marketing in Public Transport |
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10:30-10:45 |
Coffee break - Networking |
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10:45-12:30 |
Language Group 1: How to make your marketing strategy? |
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12:30-14:00 |
Lunch |
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14:00-16:00 |
Language Group 2: Case study |
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16:00-16:15 |
Coffee break- Networking |
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16:15-18:00 |
Third Plenary Session: Benchmarking of marketing strategies |
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Evening |
Free |
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Saturday, 30 June 2007 - Communication and Promotion |
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09:00-10:00 |
Language Group 3: How to elaborate your communication and promotion
plan? |
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10:00-11:00 |
Language Group 4: Case study |
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11:00-11:15 |
Coffee break - Networking |
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11:15-12:30 |
Fourth Plenary Session: Benchmarking of communication and promotion
plans |
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12:30-14:00 |
Lunch |
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14:00-15:00 |
Fifth Plenary Session: Mega trends |
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15:00-19:00 |
Social activity |
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20:00 |
Dinner |
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Sunday, 1 July 2007 - Marketing Management |
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9:30-10:30 |
Language Group 5: How to make the most of marketing inside your company? |
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10:30-10:45 |
Coffee break - Networking |
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10:45-12:00 |
Conclusions and evaluation session |
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12:00 |
Light lunch |
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13:00 |
End of programme |
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