UITP handed out awards for the world’s best public transport marketing campaigns at its International Marketing Conference in Malaga, Spain, on 14-16 November 2007.
The ‘Public’s Choice Awards’ were voted online by members of the general public. The winners of the different categories were:
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De Lijn in Flanders, Belgium, for its ‘Valentine’s Day’ internet campaign, which promoted the company’s youth ‘Buzzy Pazz’. |
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STIB/MIVB in Brussels, Belgium, who won both the printed and the commercial award for its ‘Noctis’ campaign. With the tagline, ‘Night no longer ends at midnight’, this campaign announces a new late night weekend bus service. |
In parallel, professionals in the field of marketing public transport cast their own vote for their favorite campaigns. These awards went to:
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BVG in Berlin, Germany, for their ‘Betty presents…’ internet campaign. With the aim of promoting good behaviour on public transport, the campaign reminds passengers that ‘you are not alone when you travel’. |
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Wiener Linien, Vienna, Austria for their printed campaign entitled ‘Good behaviour’. With attention-grabbing titles, this series of posters also fosters civil behaviour amongst public transport users. |
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Metro de Madrid, Spain, for their artistic commercial video, ‘Transparente’, which provides an unusual view of city life from the underground. |
The criteria for selecting the shortlisted campaigns were the use of creativity and innovation to induce a positive perception of public transport.
Other campaigns that were shortlisted for the awards came from RATP (Paris, France), Transport for London (UK), Metlink (Australia), MTR (Hong Kong) and Oslo Public Transport (Norway).
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View the campaigns
COMMERCIAL CAMPAIGN
PRINTED CAMPAIGN
INTERNET CAMPAIGN
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