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4th International Marketing Conference
The Best of Innovation in Marketing
Malaga, 14-16 November 2007 |
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Language:    
BENEFITS
With participants from across the world we have the opportunity to create a unique platform of exchange.
With speakers from across the world, we are able to create a panel of practical experiments which we have carefully selected according to 4 principles:
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Unique presentations, as consequence of a high-level selection. |
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Information on results: you want evidence, |
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Tested practical cases: you want demand concrete cases, |
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Plurality: you want to find the variety of our situations: public, private, of variable size companies, on different markets, organising authorities, |
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On the basis of your reactions and of the collected evaluations, we have made the following programme:
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More time for questions and debates thanks to the limitation of the number of sessions; |
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A true exchange: only concrete cases and speakers also selected according to their capacity to transmit their experiment without having a set language, interactivity organised via means of communication; |
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A real utility: each selected case, whatever its context, puts forward compatible elements, explanations and their context; |
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A broad vision: speakers of the 5 continents, representatives of our diversity; |
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A concentration of inspiration with the 3rd UITP Marketing Awards which will present the state of the art as regards public transport communication; and |
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Opening to other sectors: for the first time, we will have 4 particularly dynamic speakers out of the public transport sector: wine, mobile phone, communication and economy. |
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Participate and have access to the expertise of a vast international body of knowledge and personal experiences!
And:
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Guarantee the performance of your marketing department as a key tool for achieving attractive and efficient public transport |
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Ensure the highest level of professional and personal development amongst international experts |
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Take important future decisions with confidence; using the substantiated examples and qualified results learnt at the conference |
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Be inspired! |
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