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    4th International Marketing Conference
    The Best of Innovation in Marketing
    Malaga, 14-16 November 2007

    Language:

    CONFERENCE PROGRAMME

     

    Wednesday 14 november 2007
       
       

    19:00 

    		 Welcome Reception
       
     

    Thursday 15 november 2007
       
       

    09:00-09:30

    		 Welcome Coffee
       
       

    09:30-11:30

    		 Opening session
     

    Welcoming remarks and INTRODUCTION TO the conference

    Chairperson: Susana Palomino, Marketing Manager, Metro Bilbao S.A., Bilbao, Spain and President of the UITP Commission on Marketing and Product Development

     
    >

    Official opening

    Hans Rat, General Secretary, UITP, Brussels, Belgium

     
    >

    Local host speech

    Manuel Chaves, President, Andalucía Local Government

     
    >

    Local host speech

    Teófilo Serrano, Director Gerente, Ferrocarriles de la Junta de Andalucia

     
    >

    Keynote speech
    Sustainable mobility as innovation for the city

    Carlos Hernández Pezzi, President of the Higher Council of the Architectural Colleges of Spain
       

    11:30-12:00

    		 Coffee break
       
       

    12:00-13:45

    		 Session 1
     


    Creation and extension of services

    Chairperson: Jorge Carles-Tolra, Customer Management Director, TMB, Barcelona, Spain

     

    Keynote speech * New Perspectives *

    Public Transport Networks in an Integrated Mobility Model

    Salvador Rueda, Director of the Urban Ecology Agency, Barcelona, Spain


    Questions

     
    >

    Experience from Dubaï

    AbdulMohsin Ibrahim Younes, CEO of Strategy & Corporate Governance Sector, RTA, Dubaï, United Arab Emirates

     
    >

    Pioneering car sharing in Spain: the experience of AVANCAR

    Miguel Angel Dombriz I Lozano, Catalynia Carsharing, Barcelona, Spain

     
    >

    Discussion

     
    >

    Voting for the Marketing Award’s category “Internet campaign”
       

    14:00-15:45

    		 Lunch
     

       

    16:00-17:30

    		 Session 2
     


    Added Values: upgrading PT-brands and making profits

    Chairperson: Michael Lichtenegger, Director Operation and Customer Care, Wiener Linien, Vienna,

    Austria and Vice-President of the UITP Commission on Marketing and Product Development

     
    >

    “Go by Metrô” project – increasing revenues through new Marketing Strategies

    Maria Cecilia Martino, Public Relation and Event Coordinator,

    Companhia Do Metropolitano De Sao Paulo – Metro Sao Paulo, Brazil

     
    >

    Metropolis - A future based on innovation

    Francesc Triola Graupera, Network Commerce Responsible, TMB, Barcelona, Spain

     
    >

    Discussion

     
    >
    		 Voting for the Marketing Award’s category “Printed campaign”
       

    20:00 

    		 Official dinner
       
     

    Friday 16 november 2007
       



       

    09:00-10:45

    		 Session 3
     


    How to respond to changing needs?

    Chairperson: Patrick Vautier, Head of Marketing, RATP, Paris, France

     

    Keynote Speech * New Perspectives *

    Representative from the wine sector - Marques de Riscal


    Questions

     
    >

    Going to green: customer care programme

    Marielle Villamaux, VP of Veolia Transport, Veolia Transport, Nanterre, France

     
    >

    Using Leipzig as a reference to demonstrate new ways to communicate for shaping the Public opinion of customers, decision-makers, media and the man of the street.

    Wilhem Georg Hanss, CEO, LVB, Leipzig, Germany

     
    >

    Discussion

     
    >
    		 Voting for the Marketing Award’s category “Commercial film”
       

    10:45-11:15

    		 Coffee break
       
       

    11:15-12:15

    		 Session 4
     


    How to make your staff customer orientated?

    Chairperson: Paul Amlani-Hatcher, Head of Surface Transport Marketing, Transport for London, London, United Kingdom and Vice-President of the UITP Commission on Marketing and Product Development

     
    >

    Best Practices in streamlining the functioning of bus depots in developing countries using information.

    Guduru Yugandhar, Deputy Chief Traffic Manager, APSRTC, Hyderabad, India

     
    >

    The marketing policy of a public transport company in Africa: case of the SOTRA

    Serge Coffie, Communication Manager, SOTRA, Abidjan, Ivory Coast

     
    >

    Discussion
       

    12:15-14:00

    		 Session 5
     


    The implication of the Mobile phone in the PT sector

    Chairperson: Ciaran Rogan, Head of Marketing, Translink, Belfast, United-Kingdom

     

    Keynote Speech * New Perspectives *

    Javier Díaz Martín, Business Development Manager, MOBIPAY


    Questions

     
    >

    A new service for mobility: “my RATP with me”

    Thalia Fagart, Product Manager, RATP, Paris, France

     
    >

    Member card, for customer club, in mobile phone

    Angelique Blix, Marketing Director, Uplands Lokaltrafik, Uppsala, Sweden

    Sture Jonsson, Information Director, Uplands Lokaltrafik, Uppsala, Sweden

     
    >
    		 Discussion

     
    >

    Ceremony of signatory to the UITP Sustainable Development Charter by Ciaran Rogan from TRANSLINK

    Chair by Hans Rat, General Secretary, UITP
       

    14:00-15:45

    		 Lunch
       
       

    16:00-17:00

    		 Marketing Awards Ceremony
     

     

    Chairperson: Susana Palomino, Marketing Manager, Metro Bilbao S.A., Bilbao, Spain and President of the UITP Commission on Marketing and Product Development


       

    17:00 

    		 End of the Conference
       

    * New Perspectives *
    Public transport has much to learn, in a very difficult environment, about marketing ourselves effectively. However,
    thinking creatively whilst providing results is a common challenge for many sectors. Fresh new perspectives from wine,
    mobile phones, communication and economics will relate their experiences. These are highly stimulating elements of
    the event – and ones to look forward to!

    Conference Programme Committee
    The international committee ensures the general direction of the event programme and activities. It brings together highly respected individuals from around the world:

    Chair:
    Susana Palomino, Director of Marketing, Quality and Environment, Metro Bilbao S.A. and President
    of the UITP Commission on Marketing and Product Development

    Aysha S.Y. Al Busmait, Director of Marketing, Road and Transport Authority

    Jorge Carles-Tolra, Customer Management Director, TMB

    Serge Coffie, Communication Manager, Société des Transports Abidjanais

    Flávia Audra Cutolo, Marketing Manager, Companhia Metropolitano de Sao Paulo

    José Enrique Urquijo Goitia, Manager Metro Malaga

    Michael Lichtenegger, Director Operation and Customer Care, Wiener Linien and Vice-president of the UITP Commission on marketing and Product Development

    Paul Littlejohns, Business Development & Customer Information Manager, PTB, Government of South Australia

    Patrick Vautier, Head of Marketing, RATP

    Jeny Yeung, General Manager - Marketing & Station Business, MTR Corporation

    Cécile Sadoux, Manager, UITP