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    Public awareness

    INTERNATIONAL FILM FESTIVAL CINERAIL

    UITP is a proud partner of the Cinerail film festival which takes place in Paris every year. For a whole week, this unique festival projects screenings of some great movie classics as well as a competition of short films. Prizes for short films are awarded in a number of different categories such as 'Grand Prix Cinerail', fiction, documentary, animation, corporate films and advertisements. The films presented during the festival provide an invaluable opportunity to depict rail and metro as so much more than a means of transport. They show stations, metros and trains as an integral part of our daily lives; as a place of encounter, action and interaction; as a setting for dreams, poetry and fantasy; and as a backbone for social and economic development.

    The 19thedition of CinéRail was a tremendous success and attracted plenty of cinema amateurs in the French capital from 15 to 22 March 2011. During an entire week, the festival showcased a selection of 11 documentaries and 41 fiction films from 19 countries under the theme Road to India. After the different screenings, the Grand Prix CinéRail was finally awarded to God’s Fools, directed by Anton Blajer and produced by Shaun McAlpine.

    The Festival was also the occasion to (re)discover some cult films with a link to India such as a Passage to India (D. Lean), Gandhi (R. Attenborough) or Nocturne Indienne (A. Corneau).

    Cinerail Professional Days: Corporate and advertising films competition

    A major part of the festival was related to the presentation to professionals of the most recent audiovisual productions from railways or public transport companies. This event is entirely dedicated to audiovisual communications and films produced on railway/metro themes, and has become after 18 editions a worldwide reference. It represents an invaluable opportunity to exchange experiences and practices on the use of audiovisuals for professionals dealing with railway communications.

    The CinéRail professional day was held at UIC headquarters in Paris. The programme showcased 31 communication films and 11 advertising films from 22 global railway companies on 22 March 2011. Film producers as well as railway professionals attended the event.

    And the winners are…

    CinéRail d’Or for Corporate Communication
    L’Expert- Switzerland - 8 min
    Sponsored by SBB (Swiss Federal Railways)

    This short-film explores the way of raising awareness on safety among railway staff in their workplace.

    Special Prize of the Jury for a Corporate Film
    Paris-Deauville Code– France - 2 min
    Sponsored by SNCF Intercités

    CinéRail d’Or for Advertising Film
    Let’s Go Together–Northern Ireland- 40 sec
    Sponsored by Translink

    Special Mention of the Jury for an Advertising Film
    Die Klima-Stars – Germany – 1 min
    Sponsored by Üstra Hannoversche Verkehrsbetriebe AG

    Special Mention of the Jury for the quality of the film entered
    Gautrain Management Agency – South Africa
    Sponsored by Gautrain

    For more information, please contact Mr. Etienne Mortini: Etienne.mortini@cinerail-fest.com or visit http://www.cinerail-fest.com/

    UITP Contact: Géraldine Dumonceau, geraldine.dumoceau@uitp.org

    15 February 2008: Press Release
    Metros and trains on the silver screen
    27 February 2007: Press Release
    Looking back on the 15th edition of the CinéRail Festival
    February 2006: Press Release
    CinéRail International Film Festival for Train, Metro and Cinema

    European Mobility Week

    UITP : Key international official partner
     

    UITP signed ‘European Mobility Week Pledge’ at a ceremony during the European Commission’s Green Week in April 2002. Since then, the association became an official partner of European Mobility Week and the Car Free Day. These initiatives supported and financed by the European Union offer a unique opportunity to all mobility actors to play a key role in sustainable mobility and enhance their own public image.

    European Mobility Week has been running for nine years and aims to influence mobility and urban transport issues for the long-term as well as to improve health and quality of life of European citizens. It is organised each year from 16 to 22 September and represents a perfect opportunity to present sustainable alternatives to European citizens, to explain the challenges that cities and towns are facing in order to induce a change of behaviour and make progress towards a more sustainable transport strategy for Europe. It gives people space to think about what our urban streets are really for and to debate concrete solutions for tackling urban challenges such as air pollution.

    EMW 2011: results of the campaign!

    The 10th edition of the European Mobility Week took place from 16 to 22 September 2011 in 2,268 towns and cities from 43 countries, achieving a new record number of participants, the sixth consecutive one. Spain, Austria and Poland are the countries where the number of participants was the highest.

    Participating cities offered various activities to their citizens in order to promote more sustainable modes of transport and make them change their travel habits. Under the focal theme of Alternative Mobility, the EMW chose to focus on the importance to reduce energy-consumption and greenhouse gas emissions (GHG) from the transport sector, the largest energy-consuming sector within Europe. In line with the climate and energy targets recently adopted by the European Union and with UITP PTx2 strategy, the campaign is a call to foster a shift towards more sustainable modes of transport, including public transport, cycling and walking.

    The European Mobility Week also represents the occasion for cities to establish permanent measures, usually concerning improvements in infrastructure, accessibility and traffic. This year, a total number of 6,821 permanent measures were implemented after the campaign.

    The 2011-campaign was also widely covered in the media with hundreds of articles published both in the local and general press across Europe. Next to that press coverage, social media, including You Tube and Twitter, talked massively about the activities carried out during the campaign.

    Below you can find a short overview of some successful activities that took place during the EMW:

    - In Italy (Province of Rome and Puglia), citizens were sensitised to sustainable mobility in an innovation way: the necessary power to hold concerts, called "Good Bike", were provided by 100 bicycles pedaled by the concert-goers during the show.

    - In almost 40 German cities and towns, people took part in the so-called "Stadtradeln" campaign for which members of local parliaments joined forces with citizens to cover as many kilometers as possible by bike instead of car. The kilometers were recorded so that the most active city was rewarded at the end of the initiative.

    - In Finland, the start of the EMW was celebrated by the first Teleworking Day: more than 10,000 people followed the trend and worked from home on that day.

    More initiatives can be found on http://www.mobilityweek.eu

    Local actions:

    Local authorities have a crucial role to play in the implementation of national and European legislation. An integrated transport policy and travel plans fostering sustainable mobility are fundamental to protect citizens from harmful air pollution

    Local authorities could take the following actions to improve city climates:
    - Plan the city so that people do not need to travel so far or so often.
    - Develop a sustainable urban mobility plan.
    - Restrict car access and parking in certain areas.
    - Introduce low emission zones.
    - Introduce a standard urban 30kph speed limit.
    - Abolish fast multi-lane one-way systems.
    - Work with local businesses to help them establish workplace travel plans.
    - Work with schools to develop school travel plans.
    - Invest in public transport to ensure it is of high quality, frequent, reliable, punctual, safe and clean as well as   affordable.
    - Ensure that pedestrians and cyclists can move safely and directly around the city (for example permit cyclists to   use one-way streets in both directions).
    - Set a future date for zero road deaths target.  
    - Undertake information campaigns to encourage citizens and businesses to reduce their car use.
    - Exchange best practice on sustainable mobility with other cities in Europe.
    - Monitor air quality and publish results on a regular basis.

    UITP fully recognises the importance of raising awareness on the environmental impacts of everyone’s modal choice and encouraging the use of sustainable modes of transport. This is why we invite all our members to participate in this event and take this opportunity to promote public transport.
    For plenty of ideas and inspiration to get involved, read our Core Brief on European Mobility Week.
    You can also read the Position Paper: Towards low/zero-carbon urban mobility in Europe

    16 September 2011 - Press Release
    European Mobility Week and UITP on the same track towards decarbonised cities

    16 September 2010 - Press Release
    'Travel Smarter, Live Better’ – UITP calls for a change in travel behaviour

    16 September 2009 - Press Release
    The European Mobility Week and UITP's public transport strategy run on the same track

    16 September 2008 - Press Release
    European Mobility Week: Challenging car-dependent lifestyles

    17 September 2007 - Press Release
    Streets for people! International Association of Public Transport (UITP) supports European Mobility Week

    18 September 2006 - Press Release
    UITP welcomes the vote in favour of the congestion charging system of the inhabitants of the city of Stockholm

    11 September 2006- Press Release
    The International Association of Public Transport (UITP) supports the European Mobility Week

    Previous campaigns

    Following EMW 2002, UITP has compiled a report ‘Public Transport Initiatives for the European Mobility Week’. Click here to read it.

    More information

    Click here to visit the official European Mobility Week website

    For more information, please contact UITP Communications Department:

    Géraldine Dumonceau | Communications & Publications Assistant