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    		•  'The world is your home' TV ad

    'The world is your home' TV ad


    Joint international climate change TV campaign by UITP and UNEP

    UITP and the United Nations Environment Programme (UNEP) have launched a joint television campaign to encourage individuals to take public transport - a mobility choice that can help reduce the carbon emissions that contribute to climate change.

    View the ad 

    Download the ad (format .WMV)

    The advertisement, called ‘The voice of reason (Aged 6)’, is in the style of a child’s drawing and views the world through a little girl’s eyes. This gives it an emotional appeal and a voice of hope for the future. It signs off with the message, ‘The world is your home. Look after it.’

    Available in English, French, German and Spanish and produced by McCann Erickson – it will run across major international stations, including BBC World, CNN, EuroNews, CNBC, Sky News, Bloomberg, Eurosport, Fashion TV and E! Entertainment. These stations have all kindly donated airtime.

    This campaign will run in two waves:

    • One in February 2008 - for its official launch in the framework of the UNEP Tenth Special Session of the Governing Council/Global Ministerial Environment Forum.
    • One in June 2008 - in the framework of World Environment Day.

    This campaign will build on the success of our first TV campaign launched in 2005
     
    Join the initiative!

    This spot is available for our members to use FREE OF CHARGE and COPY-RIGHT FREE. We encourage you to include it in your own communication campaigns, website or television and to benefit from the momentum created by the initial campaign. For a minimum investment, it is possible to translate the video into your national language and to add your logo to the last frame in order to develop genuine national campaigns that will strengthen your image.

    Please contact Aline Talabard (aline.talabard@uitp.org) to get a high resolution version for television broadcasting, as well information on the conditions of use and the procedure for translation and/or adding your own logo.

    The original campaign
    In February 2005, UITP and UNEP joined forces to promote the environmental and life-style benefits of public transport in a TV advertisement, which was the first of its kind. With the theme ‘The world is your home. Look after it’, this public transport ad coincided with the coming into force of the Kyoto Protocol.