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WORKSHOP
Workshop on the potential of transport advertising
for European public transport companies
4-5 December 2008, Cagliari, Italy |
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PROGRAMME
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Afternoon session |
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Registration & welcome coffee |
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Opening and introduction |
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Welcome from Local Authorities
Region Sardinia
Province of Cagliari
Municipality of Cagliari
Municipality of Quartu Sant’Elena
• Welcome and introduction of the Local Hosts
Giovanni Corona, President CTM
Renato Mameli, President ARST
• Welcome from UITP
Helga Severyns, Senior Director UITP
• Introduction to the theme of the workshop
Guido del Mese, Chairman UITP-EU Committee, General Manager ASSTRA
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Buffet Lunch |
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What's up outside Europe? |
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Chairman: Ezio Castagna, Chairman UITP Bus Committee, Gen. Manager CTM - IT
Transport Advertising In Hong Kong
Stella Kwan, Senior Manager Media Business, MRT Corporation Limited, Hong Kong
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Transport Advertising as source of commercial revenues in Europe |
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Chairman: Ezio Castagna, Chairman UITP Bus Committee, Gen. Manager CTM - IT
Self-advertising or promoting the others? The cultural change of public transport
Tony Depledge, Director Transport Policy Development, ARRIVA plc-UK
The case of Azienda Trasporti of Bergamo: the “integrated” management of advertising opportunities in LPT
Gian Battista Scarfone, CEO, ATB Servizi - IT
The in-house management of advertising
Nadia Vitiello, Manager Marketing and New Initiatives Unit, Circumvesuviana-IT
Coffee break
The case of Connexxion-Transdev
Willem Lely, Director Public Affairs, Connexxion Holding NV-NL
The case of GTT
Gian Piero Aliverti, Manager Commercial and Client Service, GTT SpA Holding-IT
Advertising and commercial revenues from RATP’s perspective
Marie-Catherine Lecoufle, Manager Advertising and Commercial Products Unit, RATP-FR
The case of STIB
Françoise Guillaume, Commercial Director, STIB-BE
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Closure |
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Official Dinner at Bingia Pernis - via P. della Francesca, 16 CAGLIARI |
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Departure from T-Hotel at 20.10 with ARST and CTM service
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Morning Session |
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Chairman: Carlo Poledrini, Member UITP Regional Transport Committee, Gen. Manager ARST - IT
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The issue of Transport Advertising within UITP Marketing and Product Development |
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Mirco Cantelli, Member of Marketing and Product Development Commission-UITP, Corporate Strategy Director, ATAF-IT
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Transport Advertising as medium for marketing and promoting collective mobility |
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The use of Transport Advertising for the benefit of commercial revenues and collective mobility in ATM
Sergio Massari, Communication and Marketing Department, ATM Milan – IT
TMB, more than 10 years in Transport Advertising
Myrka Borachok, Advertising and Corporate Identity Director, TMB-ES
Coffee break
Public Transport vehicles and infrastructures as testimonials of collective mobility in Italy
Guido del Mese, General Manager, ASSTRA-IT
The promotion of collective mobility through Transport Advertising by the French operators
Bruno Gazeau, General Director, UTP-FR
“Economy in motion” – Transport Advertising in Germany
Till Ackermann, Manager Economics, Marketing, Tariffs and Sales, VDV-DE
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Buffet Lunch |
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Round Table: Funding systems for local public transport supplementing fare revenues and compensations for service requirements |
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Chairing and conlusion: Marcello Panettoni, President - ASSTRA
Fabrizio du Chène de Vère, Managing Director, IGP-Decaux
Giovanni Corona, President ,CTM
Josep D. Guardia Canela, Member EU Committee-UITP, Director Legal Department, TMB
Renato Mameli, President, ARST
Brigitte Ollier, Director-UITP-EuroTeam
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Closure |
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Dinner at a local restaurant |
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Departure from T-Hotel at 20:00 with ARST and CTM service
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Technical visit |
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9:00 Departure from T-Hotel
CTM Control Room
ARST Control Room
Ferrovie della Sardegna
Museum –Monserrato
12:30 Return to T-Hotel
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Draft Programme for Accompanying Persons |
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Thursday 4 Dec. 2008
13.00 Buffet Lunch with Delegates
14.30 Departure from T-Hotel
Tour of the city by bus City Hall, Basilica of Bonaria, Poetto Beach, Pool of Molentargius, Urpinu and Basilica of San Saturno) Mountain
17:00 Return to T-Hotel
20:30 Official Dinner with Delegates
(see programme for Delegates)
Friday 5 Dec. 2008
9:45 Departure from T-Hotel
Guided Tour (Saint Remy Bastion and “Castello” district)
13:00 Return to T-Hotel and buffet lunch with Delegates
16:45 Departure from T-Hotel
Shopping at Cagliari Commercial Centre
18:45 Return to T-Hotel
20:30 Dinner at a local restaurant with Delegates
See programme for Delegates
Saturday 6 Dec. 2008
9:00 Technical visit with Delegates
(see programme for Delagtes)
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