DE LIJN & METRO DE MADRID: THE WINNERS OF THE 2009 UITP MARKETING AWARDS
De Lijn, for the Commercial Campaign, and Metro de Madrid, for the Printed Campaign, are the successful winners of the 4th edition of the UITP Marketing Awards. The vote was announced at the closing ceremony of the 5th International Marketing Conference, which was held in Lisbon on 7-9 October.
With a total of more than 4,800 online votes, the special Public’s Choice awards go to Flemish De Lijn for Best Commercial Film and to Singapore’s SMRT for Best Printed Campaign.
More than 200 participants from about 30 countries voted at the Conference for the two categories: Commercial Campaign and Printed Campaign.
The ten finalists were selected amongst more than 60 campaigns originating from Asia, Australia, Latin America, North America and Europe.
For the second edition in a row, the general public could also express its preference by voting online for the Public’s Choice Award in each category.
The UITP Marketing Awards reward creativity in the fields of communication and advertising. The objective is to highlight creativity and innovation which will induce a positive perception of public transport and ensure that users themselves feel a sense of pride when using it.
The competition is exclusively open to UITP members, regardless of their area of activity − operating companies, organizing authorities, suppliers, service providers, consultants, etc. − and is an integral part of the biennial UITP International Marketing Conference.
You can view the campaigns of previous UITP Marketing Awards in Mobi+ .
Contact person:
Agnès Peter, Assistant, Knowledge and Membership Services Department
Tel: +32 2 663 66 21
Fax: +32 2 660 10 72 |
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To view the campaigns click on the links below.
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