Concept

Objectives of the training programme

• To improve the practical knowledge on marketing strategies, plans and tools
• To present and discuss « hot » marketing topics
• To address public transport marketing issues from an international perspective, enriched by different cultural approach and points of views
• To favour exchange between marketing professionals

Methodology

• Basic principles and conceptual approach
• Good practice examples from different organisations worldwide
• Interactive workshops to share experiences with other participants but also with instructors

 

Important note: Participants may be asked to present good practice examples from their organisation and to share experiences during workshops. Therefore, it is of utmost importance to be fluent in English

Trainers

To ensure a high quality training programme, UITP has invited top level marketing professionals with extensive experience in strategic and operational marketing, coming from public transport organisations.