Please join us in the UITP Asia-Pacific Seminar: Marketing for Public Transport Professionals on 11 May 2010 in Hong Kong, organised by UITP and locally hosted by MTR Corporation.

UITP has set a strategy to double the share of public transport by 2025. It is an aggressive target yet it is achievable through the efforts of marketing. We seek ways to convert public transport to become the lifestyle product for citizens. We work hard to create a new business culture integrating urban policies. We explore new products to establish stable funding and investment. Marketing is becoming an integral part to make public transport the preferred mode of choice in our society!

Thus, we launch this first regional Marketing Seminar in Asia-Pacific. We would like to invite you to join hands, to discuss and share best practices in public transport marketing, exchange ideas on creative branding exercise, and to discover new ideas for product development and revenue maximization.

You will find a preliminary program and registration form in this brochure. Please reserve your seats through the UITP
Asia-Pacific Regional Office on or before 11 April 2010.

We look forward to meeting you in Hong Kong!