Mobility as a Service: How to make an integrated mobility solution successful

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  • France


Join the UITP Combined Mobility Community for an interactive workshop day on Mobility as a Service (MaaS). Exchange with international mobility experts on topics relevant to create a successful integrated mobility solution:

  • Retail Model: How to market, package, bundle MaaS?
  • Right Mix Model: How to span the right blend of mobility options, both public and private?
  • Business models and the value of data
  • The integrator’s question

MaaS or integrated mobility platforms are key to reduce car ownership as they provide registration, information, booking, payment, and ticketing/billing for the use of all available urban mobility services, but how can we get it right to offer an alternative to car ownership and guarantee freedom of mobility to our citizens? Be part of the discussion in Paris on 18 October!


09.30 Registration & welcome coffee

Day-long moderator: David Van Kesteren, CEO, Taxistop-Cambio, Belgium and Chair of the UITP Combined Mobility Commission

10.00  Opening & Keynote on MaaS

Speaker presenting the concept of MaaS, the ecosystems, different approaches and key questions.

  • Maria Kamargianni, Transport Demand Modeller, Transport Planner | Lecturer in Transport & Energy at UCL Energy Institute, University College, London, UK

10.30 Session 1: Customer experience | Retail Model: How to market, package, bundle MaaS? Right Mix Model: How to span the right blend of mobility options, both public and private?

Intro by the moderator : Gunnar Nehrke, Head of Public Relations, Bundesverband CarSharing BCS, Germany

If we want to put the customer at the heart of MaaS in order to propose a seamless journey experience, what does he/she need? The private car represents a guarantee of freedom of mobility, how can MaaS minimize this need and be a real alternative to car ownership?

10.40 – 11.30 Interactive round table discussion amongst the audience

Discussions will take place at each table in the audience. All participants will be seated at the tables to ensure a balance of nationalities and different types of actors.

                                                               11.30 – 11.45 Coffee break

11:45 – 12.30 Feedback and presentation of two MaaS models (private & public initiator)


  • "Ubigo Experience", Hans Arby, CEO, Ubigo Innovation, Sweden
  • "WienMobil Experience", Daniela Wieser, Project Coordinator Mobility, Wiener Linien, Vienna, Austria

                                                              12:30 Lunch break

                                      (New table seating to maximize networking experience)                        

13.30 – 15:00 Session 2: Is there a viable business model for MaaS? What value does the generated data have?

After a short introduction by the moderator each speaker will have 7 minutes to present his view on the business model of MaaS. This will be followed by a 45 minutes panel discussion amongst all speakers to discuss these different approaches, the value of data and mobility analytics.

Panel moderated by Steven Sarasini, Deputy Reasearch Manager, RISE Viktoria, Sweden

  • Rafael Cuesta, Head of Innovation, Transport for Greater Manchester, UK
  • Simone Köhler, Head of Marketing Innovative Technologies, Siemens, Munich, Germany
  • Martin Röhrleef, Head of Combined Mobility, üstra, Hannover, Germany
  • Speaker's name tba, MaaS Global, Helsinki, Finland
  • Thomas Friderich, Head of Business Development, Moovel Group, Stuttgart, Germany
  • Ben Foulser, Associate Director, Transport Technology, KPMG, UK

                                                              15.00 – 15.30 Coffee Break

15.30 – 17:00 Session 3: The Role of the Integrator

Moderator: Martin Röhrleef, Head of Combined Mobility, üstra, Hannover, Germany and vice-chair of the UITP Combined Mobility Commission

40 minutes interactive round table discussion amongst the audience
Introduction by Martin Röhrleef. Afterwards discussions will take place at each table in the audience on who should be the integrator, the different actors and their possible roles to build a MaaS, who will own the data, data privacy issues etc.

50 minutes feedback & reactions by a selected panel of experts
Expert Panel:

  • Hans Arby, CEO, Ubigo Innovation, Göteborg, Sweden
  • Daniela Wieser, Project Coordinator Mobility, Wiener Linien, Vienna, Austria
  • Isadora Verderesi, Head of Digital Factory, Transdev Group, France
  • Jörg Puzicha, CEO, Rhein-Main-Verkehrsverbund Service, Frankfurt, Germany
  • Adam Laurell, Business Development Manager, Samtrafiken, Stockholm, Sweden

17:00 – 17:15 Learning points and closing by David Van Kesteren





(Excluding 20% VAT)

UITP Members  &
Autonomy Summit attendees*
150 EUR
Non UITP Member 225 EUR
Combined Mobility Commission Members** Free Registration

*UITP has a partnership with the Autonomy: Urban Mobility Summit (19-21 October) in Paris. If you are attending this event and you are not an UITP member we are happy to confirm that you are entitled to a discount on your workshop registration fee. You can get the discount by inserting the discount code provided by the Autonomy: Urban Mobility Summit when you registered for the Summit. For any questions regarding your discount code please contact directly the Autonomy Summit team or Rui Ribeiro (

**If you are a Combined Mobility Commission Member and want to register for the workshop please contact Rui Ribeiro (


For questions regarding registration, please contact Mr Rui Ribeiro, Officer International Meetings and Events Department.


Phone: +32-2-663 66 42

Please, do not hesitate to consult the Terms & Conditions document.

Practical information: 


La Grande halle de la Villette
211 Avenue Jean Jaurès
75019 Paris


The workshop will be held in English.



Autonomy has partnered with Trive to provide discounted hotel rates. Special rates are secured on a first-served basis. Due to high demand, we recommend you to book as early as possible. 


For questions, please contact Mr Rui Ribeiro –


UITP partners with Autonomy 2017

We are glad to announce our partnership with Autonomy and The Urban Mobility Summit, the international urban mobility event taking place in Paris from October 19th to 21st, just after our Workshop in the same venue. Autonomy was created to offer the urban mobility disruption a place to grow and thrive. They encourage private and public actors to collaborate in order to create a safe, healthy and efficient mobility landscape. Don’t forget to also book your Autonomy ticket which is currently being offered with a 50% discount:

More information:

The main objective of the EU-funded project IMOVE is to accelerate the deployment and unlock the scalability of MaaS schemes in Europe, ultimately paving the way for a “roaming” service for MaaS users at the European level. To this end, IMOVE will investigate and validate advanced solutions for improving MaaS deployment and operation and their underlying business models.


More information:


Vulog is the world leader in shared mobility technology, offering a comprehensive and customizable Software as a aService solution.

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Become our partner

Our workshop attracts top and senior level managers and experts from operators, authorities, and the industry. If you would like to engage with our workshop participants, please read the following document for more information.

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