Mobility as a Service (MaaS)

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Mobility as a Service (MaaS)
  • Training
28/05/2018
Add to Calendar
30/05/2018
Vienna
  • Austria

About: 

This training programme will allow participants to understand the concept of Mobility as a Service (MaaS) and discuss its effects and implications from financial, regulatory and technological perspectives.
The course will also address the possible societal and environmental effects as well as policy, regulation and governance issues.

Learning Objectives

  • Understand the MaaS concept, ecosystem and business model
  • Understand the functional level of MaaS and what types of integration can exist
  • Analyse and discuss its effects and implications from financial, regulatory and technological perspectives
  • Learn from best practice in Vienna, Gothenburg and other experiences worldwide
  • Assess the MaaS readiness in your own city or region
  • Discuss possible societal and environmental effects as well as policy, regulation and governance

Target Audience

  • Professionals involved in or affected by the development of MaaS in their city and/or in their companies
  • Project managers and professionals from public transport operators, authorities and other mobility providers responsible for business development
  • Staff of municipal, regional or national authorities in charge of regulating and enabling such new services
  • Staff from the industry worldwide involved in the market uptake in this area: ITS companies, app-developers, etc.
  • Professionals interested in obtaining a wider and international perspective on MaaS and eager to learn more from best practice worldwide

NB: Only participants demonstrating fluency in English will be accepted.

Methodology

  • Get inspired by our trainers, understand the main aspects of Mobility as a Service and learn from successful best practice
  • Participate to interactive plenary sessions with introduction by course leaders, presentation by the trainer and open discussion with participants
  • Challenge your practical knowledge on MaaS
  • Address the topic from an international perspective, enriched by different cultural approaches and points of views
  • Participate to an extensive hands-on exercise applied to the reality in your own city or region 
  • Benefit from a unique exchange of knowledge and experience between professionals

Inspiring Trainers

Our skillful trainers are international experts and professionals with extensive experience and knowledge in the development and application of MaaS.

Our lead trainer will be:

  • Hans Arby, Founder and CEO at UbiGo Innovation, Göteborg, Sweden

Other trainers will be:

  • Bertram Ludwig, Research & Development, Upstream – next level mobility GmbH, Vienna, Austria
  • Gunnar Nehrke, Managing Director, Bundesverband CarSharing e.V. (bcs) Berlin, Germany

Speakers: 

 

 

Hans Arby, Founder and CEO at UbiGo Innovation, Gothenburg, Sweden

Bertram Ludwig, Research & Development, Upstream – next level mobility GmbH, Vienna, Austria

 

Gunnar Nehrke, Managing Director, Bundesverband CarSharing e.V. (bcs) Berlin, Germany

 

Programme: 

DAY 1

Mobility as a Service (MaaS): Definition & Practice

  • MaaS and New Mobility
  • What MaaS could be (the UbiGo pilot) – behavioural change and business rationale
  • Different types of MaaS and international examples
  • MaaS and sustainability
  • Support systems and IT requirements

Workshop: Why MaaS for your cities and regions?

  • MaaS in a local context – similarities and differences
  • The contribution of MaaS to the wider objectives of your city or region?  
  • Local conditions influencing the outcome

Case study: Customer Service

Offering a seamless journey experience by putting the customer at the heart of MaaS. How can MaaS be a real alternative to car ownership by offering a similar seamless travel experience?

DAY 2

Business models

  • Business Model Canvas – How to create, deliver and capture value
  • Examples in the MaaS context
  • Methodology – Value proposition Canvas

Followed by Workshop: What business models for your cities or regions?

  • Societal, economic and environmental effects?
  • What governance, policy and (re)regulation are needed do get the effects we want?

Case Study: Involving mobility providers

The example of car sharing: How can transport service providers contribute to MaaS? How do they benefit from MaaS?

The Eco system

  • The MaaS ecosystem
  • Leadership Prism – mapping stakeholders

Followed by Workshop: Identifying and engaging stakeholders in your cities and regions

  • MaaS enablers and barriers
  • Regulation and policy issues

Case study: Vienna & Upstream 

The journey of Vienna’s MaaS system: From the idea and policy frameworks to successful implementation.

DAY 3

Workshop – Implementing MaaS

  • What kind of MaaS would be easiest/most effective in our city/region? What are the hurdles and enablers?
  • What are the possible or desired steps to be taken, stakeholders to be engaged
  • Securing sustainability
  • IT platform functionality

Technical considerations: What technical solutions are needed to implement MaaS?

 

Registration: 

20% VAT excluded

Until 2/04/2018

After 2/04/2018

Member

1210 €

1610 €

Member « developing nations »*

885 €

1175 €

Non-member

1635 €

2170 €

Non-member « developing nations »*

1095 €

1465 €

Group UITP Member (4 or +)

1130 €

Group UITP Member (4 or +) « developing nations »*

830 €

Group UITP non Member (4 or +)

1520 €

Group UITP non Member (4 or +) « developing nations »*

1020 €

* Participants from developing nations benefit from a special discount. Check here the list of eligible countries.

To register a group of 4 persons of more from the same organisation, please contact us: sunita.kelecom@uitp.org - Tel: +32 2 663 66 57

Participation fees include:

  • Training instruction
  • Lunches and coffee breaks
  • All training documents: Binder including all presentations and supporting documents; Access to all training material via UITP's electronic library Mobi+ (after the training)

Groups generally consist of 25 participants and are limited to about 30 in order to increase the learning experience and interaction during the programme. Places allocated on a first-come, first-served basis.

Terms and Conditions

Please download our Terms and Conditions here.

Contact Person

Sunita Kelecom, Training Assistant, UITP Centre for Training, sunita.kelecom@uitp.org, Tel: +32-2-663 66 57

Practical information: 

Training Venue

Wiener Linien
Erdbergstraße 202
1031 Vienna

Metro Stop: Erdberg (U3)

https://www.wienerlinien.at

Accommodation

Participants are responsible for making their own hotel reservation.

Hotels nearby the training venue - soon available!

Speakers: 

 

 

Hans Arby, Founder and CEO at UbiGo Innovation, Gothenburg, Sweden

Bertram Ludwig, Research & Development, Upstream – next level mobility GmbH, Vienna, Austria

 

Gunnar Nehrke, Managing Director, Bundesverband CarSharing e.V. (bcs) Berlin, Germany

 

Partners: 

This training programme is kindly hosted by Wiener Linien

and kindly supported by Upstream – next level mobility

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