Growing the integrated mobility market!


  
  
 
 
  • Workshop
20/10/2014
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Hannover
  • Germany

About: 

5th UITP Combined Mobility Workshop Hannover, 20 October 2014

Growing the integrated mobility market!

The urban mobility landscape is changing fast. Citizens see new mobility solutions emerging, making personal car ownership less attractive. Indeed, in cities with strong public transport complemented with services like car-sharing, bike-sharing, bicycle parking, shared taxi services, car pooling etc. one can easily move around freely.
To make it even easier, a one-stop-mobility shop acting as personal mobility assistant is key to an integrated mobility offer, but are the customers ready for the change?
This interactive one-day event with international best practices will look at how we can boost the market to accelerate the change in mobility habits towards multimodal behaviour and give answers to the following questions:

  • What are the barriers to integrated mobility solutions?
  • Is there a viable business model for integrated mobility platforms?
  • Mobility brands: How to market the total offer?

Moreover you’ll be able to participate in an interactive session about the gaps we need to overcome in order to grow the integrated mobility market.*

Local Host : Did you know that Hannover was one of the first cities to offer an integrated mobility solution? Indeed, Üstra, the local public transport operator, who kindly hosts this 5th Combined Mobility Workshop, launched its one-stop mobility shop “Hannovermobil” already 10 years ago!

This workshop is jointly organized by the UITP Marketing Commission and the Combined Mobility Platform.

 

Speakers: 

 David Van Kesteren, Coordinator Cambio, Taxistop, Belgium

 Martin Röhrleef, Head of Staff Department, Ustra, Germany

 Dominique de Ternay, Head of Marketing, RATP, France

 Jan Borghuis, CEO, Greenwheels, The Netherlands

 Sebastian Krieg, Head of Strategy, Qixxit, Germany

 Angela Maiolo, SSB, Stuttgart Services, Germany

 Sebastian Schlebusch, International Project Development, Next Bike, Germany

Michael Lichtenegger, General Manager, Neue Urbane Mobilität GmbH, Wiener Stadtwerke, Austria

Programme: 

 

Please note that the workshop will be held in English only

Sunday 19 October 2014

Arrival of participants in Hannover

Monday 20 October 2014

08.30  Registration & welcome coffee

09.00 Opening

Opening remarks & results of the UITP survey on multimodal mobility by the local host, André Neiss, CEO, Üstra, Hannover, Germany

09.15  Session 1: What are the barriers to integrated mobility solutions?

Two cities with differing experiences will give a solution-oriented introductory presentations on how to overcome these barriers. Indeed, Hannover has set up an integrated mobility offer 10 years ago but no real change in  mobility habits has been experienced, whereas the RATP does not provide an integrated mobility offer but since the services are available in Paris customers are using them and a change in mobility habits is observed. This will be followed by interactive round table discussions amongst the audience on the barriers and solutions to give an impulse to the integrated mobility market : technology, regulatory framework / legislation, lack of knowledge, lack of integration, emotional barrier to leave the car, etc.

Chair: David van Kesteren, Coordinator, Cambio - Taxistop, Gent, Belgium

Speakers:

  • Üstra, Germany: Martin Röhrleef, Head of Staff Department
  • RATP, France: Dominique de Ternay, Head of Marketing

Interactive round table discussion amongst the audience

11.15  Coffee break

11.45 Session 2: Is there a viable business model for integrated mobility platforms?

This session will present experiences from existing platforms with different business models. It will be followed by a panel discussion involving the audience and address the following topics: Who makes the benefits? What is the interest of each service to join the platform? Customer ownerships vs Open data - big data? etc.

Chair: Jan Borghuis, CEO, Greenwheels, UITP Chairman of the Combined Mobility Platform, Rotterdam, The Netherlands

Speakers:

  • Qixxit, Germany:  Sebastian Krieg, Head of Strategy
  • Ubigo, Sweden:  Hans Arby, Marketing Manager

Panel discussion

13:00 Lunch break

14.00 Session 3: Mobility brands – How to market the total offer?

Chair: Michael Lichtenegger, Managing Director, Neue Urbane Mobilität Wien GmbH, UITP Chairman of the Marketing & Product Development Commission, Vienna, Austria

Speakers:

  • SSB, Germany: Angela Maiolo, Stuttgart Services 
  • Frost & Sullivan, UK: Graeme Banister, Consulting Director - Global view on trends in the mobility market, and the creation of new brands by different actors.

Panel discussion:  

  • Stuttgart Services - SSB, Angela Maiolo
  • Frost & Sullivan - Graeme Banister, Consulting Director
  • Qixxit - Sebastian Krieg, Head of Strategy
  • Next Bike - Sebastian Schlebusch, International Project Development
  • Mobizen - Communauto - Marco Viviani, Director Development & Public Relations

Interactive round table discussion amongst the audience

  • What do the B2C customers expect: How to simplify mobility for the end-users?
    What does the end-user expect from the integrator? Which brand is able to meet this demand?
  • How to make it as attractive as possible for business clients/partners? What do the B2B business partners expect from integrators? Which brands are able to meet these demands?

16.15 Learning points and closing

16.30 End of the programme

 

Registration: 

Register for the workshop by clicking here

Registration Fees:

  • UITP Member: 240€ (excluding 19% VAT)
  • UITP Non-Members: 480€ (excluding 19% VAT)
  • Marketing Commission Members : free
  • Combined Mobility Platform Members : free

Practical information: 

Venue

Üstra Headquarter
Am Hohen Ufer 6
30159 Hannover
Germany

Room: Vortragssaal

 

Contact

Yasmine Capitte -Assistant Knowledge and Membership Services
yasmine.capitte(at)uitp.org
Direct Phone : +32-2-663 66 70
Fax : +32-2-660 10 72

Registration Fees

UITP Member: 240€ (excluding 19% VAT) UITP Non-Members: 480€ (excluding 19% VAT)

Recommended Hotels

  • Loccumer Hof**** Kurt-Schumacher-Straße 14 30159 Hannover - Booking by E-Mail: info@loccumerhof.de  (82€ single room - please mention Üstra when booking)
  • Hotel am Leineschloss Am Markte 12 D 30159 Hannover - Booking by E-Mail: leineschloss@concorde-hotels.de (84€ single room/ 112€ double room incl. breakfast)
  • Please note that these rates are only available  from 19-20 October and cannot be guaranteed by UITP
     

 

Speakers: 

 David Van Kesteren, Coordinator Cambio, Taxistop, Belgium

 Martin Röhrleef, Head of Staff Department, Ustra, Germany

 Dominique de Ternay, Head of Marketing, RATP, France

 Jan Borghuis, CEO, Greenwheels, The Netherlands

 Sebastian Krieg, Head of Strategy, Qixxit, Germany

 Angela Maiolo, SSB, Stuttgart Services, Germany

 Sebastian Schlebusch, International Project Development, Next Bike, Germany

Michael Lichtenegger, General Manager, Neue Urbane Mobilität GmbH, Wiener Stadtwerke, Austria