Urban mass public transport has a significant role to play in the economic and social life of citizens, critical to the future growth of any society in an ever-increasingly competitive world.

The UITP (Australia/New Zealand) Marketing and Communications Workshop for 2007 will debate the major initiatives for expanding the market for public transport in the region and the role of the Association and its members in progressing those initiatives.

Each of the Sessions will provide a perspective on the future for marketing communications professionals involved in mass transit.

This will be your opportunity to suggest the agenda for change and how UITP and its Members can sell the message – a day of debate and discussion!

These Events provide the opportunity to benefit and learn of developments in urban mass public transport from leading edge speakers AND senior transport decision-makers from Australia and overseas.