With only 10 days left before the start of EUROPEANMOBILITYWEEK, it is the perfect time to consider how you want to promote sustainable transport. The movement has travelled across the borders of Europe, with thousands of participants eager to take part in positive actions, such as using public transport or cycling instead of driving, or engaging in advocacy for environmental measures of any kind.
UITP asks its members to register their MOBILITYACTIONS in support of, “a more sustainable urban mobility culture”. Let’s look at what our Northern Irish member, Translink, has already done in support of this movement.
As a MOBILITYACTION, Translink has launched the #SMARTMOVERS campaign to promote the benefits of travelling to school by public transport in Northern Ireland.
The aim of the campaign is to show commuters the many real-life benefits of travelling by bus or train rather than car. Translink has introduced some of its passengers as the faces of the #SMARTMOVERS campaign, each with a unique story of how choosing public transport has had a positive effect on their everyday lives. Check out the video below!
What are you doing for EUROPEANMOBILITYWEEK? Register your MOBILITYACTION now and share your project with us!