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2nd UITP Marketing and IT & Innovation Study Tour
Tokyo, Japan, 25 - 29 November 2008 |
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See, meet, learn, discuss, compare, benchmark; be inspired, stimulated, impressed, baffled and surprised at the same time in the Land of the Rising Sun, Japan. Be sure to broaden your professional horizon!
UITP has decided to combine Marketing and Information Technology as the main topic for this study tour. You will see the logic of this when we come to talk about increasing revenues and diminishing costs, about optimising and delivering high quality services. Public Transport in Japan is practically one huge marketing concept!
The use of modern information and communication technology enables the sophisticated Japanese model to go beyond the provision of public transport. Generating added value to your core business provides the edge. Let your passengers spend their money in your shops with your smart card; offer them loyalty programs; let them sleep in your hotels when they travel with your trains; capture your carefully planned land value increase.
Learn from JR East and Tokyo Metro how to increase the attractiveness of your services. Integrate travel information, fare systems, interoperability of smartcard system, and value customer relationships.
Have a look at the preliminary programme with all its presentations, workshops and technical visits. We hope that you will decide to join us and we will assure you that everyone is mobilised to make your stay a pleasant and advantageous one.
Susana Palomino
Chairperson of the Commission on Marketing
and Product Development |
Jarl Eliassen
Chairperson of the Information Technology
and Innovation Commission |
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