Mobility as a Service (MaaS)


  
  
 
 
Mobility as a Service
  • Training
10/12/2018
Add to Calendar
12/12/2018
Hamburg
  • Germany

About: 

Participants recommend this programme

“I am fully satisfied with the UITP training about MaaS. It is a complete training covering MaaS and the main steps and difficulties to overcome. It's well organised, trainers are professionals. I really enjoyed all case studies which allowed us to put into practice what we learned. As we were a small group we could exchange easily. I will follow another training for sure.” (Lisa Sanmartin, Transports Publics Neuchatelois, 2018 Vienna Edition)

This training programme will allow participants to understand the concept of Mobility as a Service (MaaS) and discuss its effects and implications from financial, regulatory and technological perspectives. The course will also address the possible societal and environmental effects as well as policy, regulation and governance issues.

Reach your Objectives

  • Understand the MaaS concept, ecosystem and business model
  • Understand the functional level of MaaS and what types of integration can exist
  • Analyse and discuss its effects and implications from financial, regulatory and technological perspectives
  • Learn from best practice in Hamburg, Gothenburg and other experiences worldwide
  • Assess the MaaS readiness in your own city or region
  • Discuss possible societal and environmental effects as well as policy, regulation and governance

A top level Methodology

  • Get inspired by our trainers, understand the main aspects of Mobility as a Service and learn from successful best practice
  • Participate to interactive plenary sessions with introduction by course leaders, presentation by the trainer and open discussion with participants
  • Challenge your practical knowledge on MaaS
  • Address the topic from an international perspective, enriched by different cultural approaches and points of views
  • Participate to an extensive hands-on exercise applied to the reality in your own city or region
  • Benefit from a unique exchange of knowledge and experience between professionals

Who is it for?

  • Professionals involved in or affected by the development of MaaS in their city and/or in their companies
  • Project managers and professionals from public transport operators, authorities and other mobility providers responsible for business development
  • Staff of municipal, regional or national authorities in charge of regulating and enabling such new services
  • Staff from the industry worldwide involved in the market uptake in this area: ITS companies, app-developers, etc.
  • Professionals interested in obtaining a wider and international perspective on MaaS and eager to learn more from best practice worldwide

NB: Only participants demonstrating fluency in English will be accepted.

Inspiring trainers

Our skillful trainers are international experts and professionals with extensive experience and knowledge in the development and application of MaaS.

Trainers will be:

  • Hans Arby, Founder and CEO at UbiGo Innovation, Gothenburg, Sweden
  • Gunnar Nehrke, Managing Director, German Car Sharing Association, Berlin, Germany
  • Sebastian Hofer, Innovation Manager, Hochbahn AG, Hamburg, Germany
  • Jonna Pöllänen, Head of Early Markets, MaaS Global, Helsinki, Finland

More trainers will be confirmed soon.

“The subject is important for the future of public transportation and very complex. The trainers are best qualified experts on MaaS.” (Anonymous, 2018 Vienna Edition)

“Excellent coverage of the MaaS concept and great organization!” (Anonymous, 2018 Vienna Edition)

 

Speakers: 

Hans Arby, Founder and CEO at UbiGo Innovation, Gothenburg, Sweden

Gunnar Nehrke, Managing Director, German Car Sharing Association, Berlin, Germany

Sebastian Hofer, Innovation Manager, Hochbahn AG, Hamburg, Germany
Jonna Pöllänen, Head of Early Markets, MaaS Global, Helsinki, Finland

 

Programme: 

Participants recommend this programme

“Very useful experience and quite cooperative environment. The outcome of this UITP course goes beyond the classroom.” (Giacomo Gianelli Ansaldo STS - A Hitachi Group Company Portfolio, 2018 Vienna Edition)


UITP reserves the right to make amendments to the programme or any related activity

Day one

Introduction to the course  

Mobility as a Service (MaaS): Definition & Practice

  • Where we are: New Mobility
  • What MaaS could be: UbiGo Gothenburg pilot
  • Different types of MaaS and international examples
  • Sustainable MaaS
  • MaaS technical platform: Conceptual overview

Lunch

Workshop: Why MaaS for your cities and regions?

  • MaaS in a local context – similarities and differences
  • The contribution of MaaS to the wider objectives of your city or region?  
  • Local conditions influencing the outcome

Case study: Customer experience

Offering a seamless journey experience by putting the customer at the heart of MaaS. How can MaaS be a real alternative to car ownership by offering a similar seamless travel experience?

Day Two

Business models

  • Introduction to the IMOVE Methodology
  • Goals and ambitions incl group discussions
  • Introduction Business model and Value proposition Canvas
  • Workshop: Mapping MaaS to customer needs (Value proposition canvas)
  • Sustainable and viable MaaS business models incl discussion

Case Study: Involving mobility providers

The example of car sharing: How can transport service providers contribute to MaaS? How do they benefit from MaaS?

Lunch

The Eco system

  • Introduction: Ecosystems and topologies
  • Leadership prism – identifying and valuing stakeholders
  • Workshop: Identifying and mapping stakeholders

Day Three

Implementing MaaS

  • MaaS readiness, local conditions, barriers and enablers
  • Workshop: Main barriers and Enablers + Action plan
  • Conclusions

 

Registration: 

19% VAT excluded

Until 15/10/2018

After 15/10/2018

Member

1210 €

1610 €

Member « developing nations »*

885 €

1175 €

Non-member

1635 €

2170 €

Non-member « developing nations »*

1095 €

1465 €

Group UITP Member (4 or +)

1130 €

Group UITP Member (4 or +) « developing nations »*

830 €

Group UITP non Member (4 or +)

1520 €

Group UITP non Member (4 or +) « developing nations »*

1020 €

 

* Participants from developing nations benefit from a special discount. Check here the list of eligible countries.

To register a group of 4 persons of more from the same organisation, please contact us: sunita.kelecom@uitp.org - Tel: +32 2 663 66 57

Participation fees include:

  • Training instruction
  • Lunches and coffee breaks
  • All training documents: Binder including all presentations and supporting documents; Access to all training material via UITP's electronic library Mobi+ (after the training)

Groups generally consist of 25 participants and are limited to about 30 in order to increase the learning experience and interaction during the programme. Places allocated on a first-come, first-served basis.

Terms and Conditions

Please download our Terms and Conditions here.

Contact Person

Sunita Kelecom, Training Assistant, UITP Centre for Training, sunita.kelecom@uitp.org, Tel: +32-2-663 66 57

Practical information: 

Training Venue

Halle 13
Hellbrookstraße 2-6
22305 Hamburg

Metro: Saarlandstraße (U3)

Accommodation

Participants are responsible for making their own hotel reservation.

Hotels nearby the training venue

Heikotel Am Stadtpark  (***)
Flüggestraße 5
22303 Hamburg
Phone : +49 40 - 278 40 0
http://www.heikotel.de/hotels/hotel-am-stadtpark/

Heikotel Stadtpark Residenz  (***)
Flüggestraße 6
22303 Hamburg
Phone : +49 40 - 278 40 0
http://www.heikotel.de/hotels/hotelshotel-stadtpark-residenz/

Heikotel City Nord  (***)
Lauensteinstraße 155
22307 Hamburg
Phone : +49 40 - 632 90 30
http://www.heikotel.de/hotels/hotel-hamburg-city-nord/

Holliday Inn Hamburg - City Nord  (****)
Kapstadtring 2a
22297 Hamburg
Phone : +49 40 999990
https://www.ihg.com/holidayinn/hotels/us/en/hamburg/

Speakers: 

Hans Arby, Founder and CEO at UbiGo Innovation, Gothenburg, Sweden

Gunnar Nehrke, Managing Director, German Car Sharing Association, Berlin, Germany

Sebastian Hofer, Innovation Manager, Hochbahn AG, Hamburg, Germany
Jonna Pöllänen, Head of Early Markets, MaaS Global, Helsinki, Finland

 

Partners: 

This programme is kindly hosted by Hamburger Hochbahn

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