With 10 million spectators expected to attend the Paris 2024 Games in the Île-de-France Region, it was a major challenge to provide a multilingual application to ensure efficient public transport to the 25 competition venues and avoid overcrowding.
About this Project
The app aimed at:
- ensuring an easy wayfinding for Games spectators to reach the objective of 100 % spectators coming by public transport or active modes
- managing the flows according to the venues public transport plans, which required to distribute spectators among selected routes – some much longer than the shortest ones – to respect capacity constraints in vehicles and stations.
It implied:
- a partnership design with the Game organising committee: use of look the Games and integration of deep links to facilitate a swift move from the Olympics app to the IDFM transport app
- the development of innovative route planner features, to only display routes included in the transport plans and recommend for spectator a “Paris 2024 journey”.
Key Highlights
Our regular route planner was amended for journeys to the Games venues:
- Handling of multi-criteria intelligent search
- Avoidance of regular bus lines as last part of trips to venues to avoid overcrowding
- Integration of penalties to select the stations of the transports plans even if they were far away from venues
- Last walking path lengths between stations and venues adjusted to reach a target distribution among routes when applied to a hypothesis of the distribution of origins of spectators in a 1,800 zonal split of the region.
127 set of parameters and 40 in case of major service disruptions were estimated.
The app was available in French, English and translated by controlled AI in German, Italian, Spanish and Portuguese.
Facts & Figures
- The app had a great success:
- 1,2 million downloads
- 112 million direction searches among which 10,5 million to the Games venues
- 5,1 million push messages sent to spectators who had save venues as favourites
- 400,000 Paris 2024 Passes were bought
- 4th source of information for spectators after Paris 2024 web, app and e-mails
- rated 4.6/5 on Google Play.
- It played a major role in the flow management. For instance, up to 30% spectators came to the Parc des Princes by RER C compared to 40 % by metro line 9, located respectively 1,7 and 0,3 km from the venue.
- The app displayed also Olympic bicycle routes and highlighted a selection of park-and-ride facilities.
- It was accessible to visually impaired people.
