Alok JAIN
Non-Fare Revenue Generation in a post-Covid World
Organisers
The context:
COVID- 19 has turned mobility services upside down. People are travelling less and their travel patterns are subject to on-going alteration.
Many public transport operators are struggling with having to make constant service adjustments due to reduced demand and having to make service additions due to imposed requirements for social distancing.
Fares are under tremendous pressure – many cities have waived fares or are heavily discounting them. Under these circumstances, ensuring financial sustainability of public transport services is a serious challenge.
Implementing Non-Fare Revenue (NFR) generation strategies are a practical and pragmatic way to cushion the current challenges with public transport service provision.
NFR builds collaborative partnerships and brings passengers back into public transport networks and service facilities.
It provides an accessible path to long-term sustainability of public transort systems through creating steady streams of relatively ‘risk-free income’- income that leverages the fundamental characteristics and competitive advantages of public transport.
Here’s what you will learn
This course provides the best practices deployed worldwide to maximise Non-Fare Revenue generation, through leveraging existing public transport assets. You will learn the underlying principles and approaches, including how well-planned NFR initiatives enhance the ‚customer experience‘.
- How to design and deploy effective strategies for generating paid advertising on public transort assets
- How to achieve revenue from retail in train stations, bus stops and service interchange points
- How to successfully integrate bus stops and light/heavy rail stations with surrounding urban developments. Learn about the various forms of Transit- Oriented Development (TOD) and how to best apply them in your city
- How to sell ‘entrances’ and naming rights
- How to use your network to generate revenue from telecommunications services
- How to license and franchise your public transport service facilities
- How to develop profitable and sustainable commercial partnerships
The online sessions are complemented by a Workshop on the setting up of a post-COVID Non-Fare Revenue Action Plan.
Why choose an online course?
- Interact with public transport professionals from across the world
- Be time efficient, with 7 sessions over a 2 week timespan
- Flexibility to join the sessions from any location in the world, at work or at home
A top level methodology
- Get inspired by our trainers, understand the main aspects of Non-Fare Revenue Generation
- Participate ininteractive plenary sessionswith introduction by course leader, presentation by trainers and open discussion with participants
- Challenge your practical knowledgeon Non-Fare Revenue Generation
- Address the topic from aninternational perspective, enriched by different cultural approaches and points of views
- Participate inpractical exercises and case studies
- Benefit from aunique exchange of knowledgeand experience between professionals
- Exchange experiences and discuss key topics during aworkshop in smaller groups
Who is it for?
- Senior and mid-level management responsible for strategy, finance, operations, business development and customer service in public transport authorities, operators and service delivery partner organisations
- Experienced professionals as well as newcomers to the field, who are interested in obtaining a wider perspective on Non-Fare Revenue in public transport and wish to learn from international best practice
Programme
Trainers
Jaspal SINGH
Alfred Yeung
Organiser
UITP Academy