Introduction

One of the main challenges for public transport operators and authorities is to offer an excellent service that meets the changing needs of passengers and exceeds their expectations.

This training programme will enable participants to broaden their knowledge and understanding of the importance of service excellence and quality management. Drawing on successful examples from around the world, the course will cover a range of key practices for maintaining an effective quality management system and will demonstrate the use of various advanced innovative technologies to improve service quality. The course will also be designed to meet the specific needs and situations of Eurasia and aims to teach a multitude of aspects, combining theoretical learning, best practices, and workshops.

The course follows the standards of:

  • ISO 13053-1 & 2: Quantitative Methods in Process Improvement — Six Sigma
  • ISO 29990: Learning Services for Non-Formal Education and Training

What You Will Learn

  • Expand your knowledge and perspective on service quality and excellence by learning and sharing experiences with professional leaders.
  • Understand the importance of service quality management in public transportation.
  • Summarize the key practices necessary to maintain a service quality management system through a quality policy, procedures, audits, and reports.
  • Understand how new technologies and digitalization contribute to service excellence.
  • Improve service quality by applying employee satisfaction and advanced innovative tools.

Who is it for?

  • Transport professionals who want to get more out of the data they have, whatever their field of expertise, from operations management to public transport planning, marketing, and strategic decision-making.
  • IT and business analytics professionals who want to expand their experience directly related to data collection, processing, and analysis.
  • Professionals interested in gaining a broader, more international perspective on data collection and use in public transport.
  • Experienced professionals, but also newcomers to the sector from local transport authorities, public transport operators, or the supply industry.

A good level of English is a mandatory requirement for attending the training.

Programme

Welcome & Introductions to Programme Obejectives

09:00 09:30

Christiane JUST, Founder and President, Contexture, France

    • Evolving passenger expectations in public transport
    • Why service excellence matters for operators and authorities
    • Customer-oriented service in a changing mobility ecosystem
    • Service quality as a driver of trust, attractiveness, and ridership

Coffee break

10:30 11:00

Ajwad ADEEL, Customer Experience Manager, NEOM, Saudi Arabia

    • Why we need to apply Quality Framework to PT
    • SIPOC: 3 Groups of Indicators
    • KPIs: From data to operations
      • how data is translated into decisions and actions
      • how teams use this in their daily work
      • how these practices are sustained over time

Ajwad ADEEL, Customer Experience Manager, NEOM, Saudi Arabia

  • Quality management principles in public transport
  • Quality standards for public passenger transport services
  • Objectives and scope of service quality frameworks
  • The service quality loop
  • Key dimensions of service quality:
    • service offer
    • accessibility
    • information
    • time and reliability
    • customer service
    • comfort and convenience
    • security
    • environment

Ajwad ADEEL, Customer Experience Manager, NEOM, Saudi Arabia

Lunch

13:00 14:00

Antti VUORELA – Development Manager, HSL, Finland

    • Why service quality measurement matters
    • Customer Service Surveys (CSS)
    • Mystery Shopper Surveys (MSS)
    • Direct performance measurement systems
    • Complaint management systems
    • Monitoring of quality contracts
    • Translating findings into operational action

Coffee break

15:15 15:45

Antti VUORELA – Development Manager, HSL, Finland

    • Technology as an enabler of service excellence
    • Real-time passenger information and communication
    • Digital tools for service monitoring and customer feedback
    • Using data to detect service gaps and improve responsiveness
    • Opportunities and limitations in digital service quality management

Antti VUORELA – Development Manager, HSL, Finland

End of Day 1

17:30 17:30

* UITP reserves the right to make amendments to the programme or any related activity at its discretion.

Methodology

  • Participate in interactive plenary sessions with presentations, case studies, workshops, and open discussions.
  • Challenge your thinking about how you generate, use, and organise your data.
  • Apply the principles and processes you learn to build a robust business intelligence environment for your company, city, or network through case-based workshops.
  • Share your knowledge and experiences with other participants in smaller groups.

UITP Training Programs and all related processes are certified for ISO 21001: 2018 – the standard for Educational organisations – Management systems for educational organisations.

Eurocert EQC International Logo
EQC Germany Logo
ISO Logo

What Material Do I Receive?

By attending this training, you will get:

  • Presentations and training notes
  • Certificate of Participation


How does it work?

This is a 3-day classroom course with presentations, case studies by trainers, discussions with the audience, and workshops.

Morning and afternoon sessions include coffee breaks and lunch breaks.

The course will be conducted in English.

Trainers

Dr Feyzullah GÜNDOĞDU

Senior Advisor Academy, Head of Eurasia
UITP
Belgium

Christiane JUST

Founder and President
Contexture
France

Ajwad ADEEL

Customer Experience Manager
NEOM
Saudi Arabia

Busra BURAN

Head of Strategy Development Department
IETT
Türkiye

Antti VUORELA

Development Manager
HSL
Finland

Dr. Kaan YILDIZGÖZ

Executive Director-Business Growth
MODAXO
United Arab Emirates

Pricing

Until 10 April
From 11 April
Groups
4 or more persons

UITP Member

€1,375

€1,850

€1,290

Non Members

€1,775

€2,450

€1,690

€975

€1,375

€950

€1,225

€1,700

€1,150

Practical Information

Venue


Istanbul Metro Academy Centre (at Yenikapi Hub Station)
Aksaray Mahallesi, Gazi Mustafa Kemal Pasa Caddesi,
Yenikapi Metro Istasyonu Fatih/Istanbul

Accommodation

Hotels → Yenikapı Metro Station (Travel Time Guide)

HotelCategoryApprox. Rate (€)Distance / Area🚇 Metro / 🚕 Taxi Time to YenikapıGoogle Maps
The Marmara Taksim5€160–300Taksim🚇 ~20–25 min (M2 direct)https://maps.app.goo.gl/R9e2jMNgiBMng7yp9
Radisson Blu Hotel Istanbul Pera5€140–260Şişhane🚇 ~15–20 min (M2 direct)https://maps.app.goo.gl/Xfvc9D9ymg89yx8b6
JW Marriott Istanbul Bosphorus5€220–400Karaköy / Beşiktaş🚕 ~20–30 min morninghttps://maps.app.goo.gl/CKn69h5ha36E74Ds5
CVK Park Bosphorus Hotel Istanbul5€200–350Taksim🚕 ~25–40 min / 🚇 ~25 minhttps://maps.app.goo.gl/HJZyuhzbvPojc2Ut7
Rixos Tersane Istanbul5€250–450Haliç🚕 ~20–30 minhttps://maps.app.goo.gl/1pkNGFfK4Weo3iCMA
Crowne Plaza Istanbul Harbiye5€120–220Şişli🚇 ~25–30 min (M2)
Point Hotel Taksim5€150–250Taksim🚇 ~20–25 min (M2)
Radisson Blu Hotel Istanbul Ottomare5€140–260Zeytinburnu🚇 ~15–20 min (Marmaray)
Radisson Hotel Istanbul Harbiye4€110–180Şişli🚇 ~25–30 min
Novotel Istanbul Zeytinburnu4€90–160Zeytinburnu🚇 ~15–20 min
CVK Taksim Hotel4€120–200Taksim🚇 ~20–25 min
Taxim Hill Hotel4€80–140Taksim🚇 ~20–25 min

Notes

  • Prices vary significantly by season, events, and booking time (especially summer & conferences).

Travel

From Istanbul Airport (IST)

By Metro (Recommended for Speed & Reliability)

Take the M11 Metro Line from Istanbul Airport in the direction of Kağıthane. At Kağıthane Station, transfer to the M7 Line towards Mecidiyeköy. At Mecidiyeköy Station, transfer to the M2 Line towards Yenikapı. Get off at Yenikapı Metro Station. The venue (Metro Akademi) is just a 5-minute walk within the Metro Station.
Travel time: approx. 65–75 minutes.

By Airport Shuttle (Havaist)

Take the Havaist Shuttle directly to Yenikapı.The shuttle stop is right next to Yenikapı Metro and Marmaray Stations, a short walk to the venue.
Travel time: approx. 45–60 minutes, depending on traffic.


By Taxi

A taxi from Istanbul Airport to Yenikapı takes about 40 minutes.

From Sabiha Gökçen Airport (SAW)

By Metro (Recommended)

From Sabiha Gökçen Airport, take the M4 Metro Line towards Kadıköy. At Ayrılık Çeşmesi Station, transfer to the Marmaray Line. Take Marmaray towards Halkalı and get off at Yenikapı Marmaray Station. Follow the underground passage to Yenikapı Metro Station and walk to the venue (5 minutes) within the station.

Total travel time: approx. 65–80 minutes.

By Havabus Shuttle

Take the Havabus Shuttle to Taksim. From Taksim Metro Station, take the M2 Line directly to Yenikapı. Exit at Yenikapı Station and walk a few minutes to the venue. Total travel time: approx. 70–90 minutes.

By Taxi

A taxi from Sabiha Gökçen Airport takes about 60 minutes.

Istanbul – Area-Based Destinations

AreaPlaces to VisitHighlights
Sultanahmet (Historic Peninsula)Hagia Sophia Blue Mosque Hippodrome of Constantinople Topkapi Palace Basilica Cistern Gulhane ParkThe historical heart of Istanbul where Byzantine and Ottoman empires meet. Walk through centuries of history in one area, from imperial palaces to underground marvels. Ideal for iconic landmarks, storytelling, and photography.
Taksim & IstiklalTaksim Square Istiklal Avenue Galata TowerThe modern heart of Istanbul with a vibrant atmosphere. Enjoy shopping, street music, historic arcades, and the nostalgic tram. Great for nightlife, cafés, and panoramic city views from Galata Tower.
Karaköy & GalataKarakoy Galata Bridge Salt GalataA trendy and artistic district blending history with modern culture. Known for boutique cafés, street art, galleries, and stunning waterfront views connecting old and new Istanbul.
Haliç (Golden Horn)Miniaturk Rahmi M. Koc Museum Golden Horn promenadeA more relaxed area offering culture, learning, and scenic walks. Ideal for families and those interested in transport, industry, and panoramic waterfront landscapes.
Beşiktaş & DolmabahçeDolmabahce Palace BesiktasA lively district along the Bosphorus. Discover the luxurious Dolmabahçe Palace, then explore local markets, cafés, and a youthful, energetic atmosphere.
Üsküdar & Beylerbeyi (Asian Side)Beylerbeyi Palace UskudarExperience a more authentic and peaceful side of Istanbul. Enjoy beautiful Bosphorus views, traditional neighborhoods, and elegant Ottoman architecture away from crowds.
Nişantaşı & ŞişliNisantasiA cosmopolitan and upscale area known for luxury shopping, stylish cafés, and European-style streets. Perfect for a relaxed urban experience.
Zeytinburnu CoastZeytinburnu coastA quieter seaside escape with long promenades, sea views, and easy access via Marmaray. Ideal for relaxing walks away from tourist crowds.

Practical tips:

  • Use Istanbulkart for easy access to public transportation
  • Most attractions accept card payments
  • Local taxis are generally safe, but you can also consider using reputable apps such as BiTaksi or Uber.

Contact Us

Have a question about this training programme? Contact our team if you need any additional information on this event.

Aigerim SARI

Junior Manager – UITP Eurasia Office
Membership & Global Operations
Türkiye
UITP Team

Organisers

UITP Academy

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