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AI in Marketing, Efficiency & Passenger Relations in Public Transport

Explore use cases, challenges, governance frameworks, and more that show how AI can and is transforming public transport.
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© Charles Edward Cansino

Global AI Report

What’s in this Publication?

Artificial intelligence is already transforming public transport operations. From customer care to internal efficiency and more, explore insights as shared by global members of the UITP Marketing Committee.

About AI, by AI – these three publications are the output from a rich, interactive workshop exchange by members attending the UITP Marketing Committee meeting in March 2026. The workshop was recorded and the text was written using AI followed by human review.

Contents:

  • Generative AI for Internal Efficiency: How public transport organisations are rethinking the way they work
  • Generative AI in Customer Care & Social Listening: Transforming passenger relations in public transport
  • AI-powered Passenger Information Bots: Removing friction at every step of the journey
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View Summary

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