The urban mobility landscape is evolving fast, and the number of mobility services is growing rapidly, yet for the user it can be challenging being confronted by all these options when choosing the best way to travel.
This is where the Mobility as a Service (MaaS) concept steps in: MaaS is about taking away the hassle of finding the most suitable mobility option.
It is about is the integration of different transport services (such as public transport, ridesharing, car-sharing, bike-sharing, scooter-sharing, taxi, car rental, ride-hailing and so on) in one single digital mobility offer, with active mobility and an efficient public transport system as its basis.
Part of the challenge is that setting up such an innovative integrated mobility platform means moving outside the exclusive control of traditional company boundaries.
MaaS requires a business ecosystem where multiple organisations act in collaboration, mixing the traditional boundaries of business sectors and companies, and involving users in the co-creation.
The objective of this training programme is firstly to better understand the current urban mobility trends and the complexity of integrating them from a user perspective.
The course then aims at accompanying participants through the process of implementing a successful MaaS solution: complying with objectives set by the city, understanding the needs of travellers, successfully involving mobility providers to eventually design a sustainable MaaS business model.
Learning objectives
Get a clear understanding of today’s urban mobility trends and new mobility services
Understand the MaaS concept, ecosystem, and business model
Understand the functional level of MaaS and what types of integration can exist
Analyse and discuss its effects and implications from financial, regulatory, and technological perspectives
Learn from best practice and experience in cities worldwide
Discuss possible societal and environmental effects as well as policy, regulation, and governance
A top level methodology
Get inspired by our trainers, understand the main aspects of Mobility as a Service, and learn from successful best practice
Participate to interactive plenary sessions with introduction by course leaders, presentation by trainers and open discussion with participants
Challenge your practical knowledge on the effectiveness and quality of bus planning and scheduling
Address topics and issues from an international perspective, enriched by different cultural approaches and points of views
Participate in practical exercises ‘in the field’ allowing you to apply the principles and methods learnt during the training course
Benefit from a unique exchange of knowledge and experience between professionals
UITP Training Programmes and all related processes are certified for ISO29990:2010 – the standard for learning services for non-formal education and training.
Who is it for?
Professionals involved in or affected by the development of MaaS in their city and/or in their companies
Project managers and professionals from public transport operators, authorities and other mobility providers responsible for business development
Staff of municipal, regional or national authorities in charge of regulating and enabling such new services
Staff from the industry worldwide involved in the market uptake in this area: ITS companies, app-developers, etc.
Professionals interested in obtaining a wider and international perspective on MaaS and eager to learn more from best practice worldwide
Inspiring trainers
Our skilful trainers are international experts and professionals with extensive experience and knowledge in the development and application of MaaS.
Programme
Welcome, objective and introduction to the programme
09:00–09:30
Current trends and developments worldwide
Technological developments, connectivity, and disruption
Overview of services and their characteristics: car-sharing, micro-mobility, bike sharing, taxi, ride hailing, ridesharing, demand responsive transport, pooling, autonomous vehicles
Benefits of combined mobility and public transport as an integrator of mobility services
Impacts on society and cities from urban, social, and economic perspective
Implications for MaaS
Coffee Break
11:00–11:30
What Mobility as a service (MaaS) can be
Learnings gathered so far
Roles, actors and business models in the ecosystem
Different types of MaaS and international examples
Sustainable MaaS
MaaS technical platform: Conceptual overview
Eco-sustainability (MaaS from a green economy perspective)
Tarif integration
Lunch Break
12:30–13:30
Case study – How to build MaaS?
13:30–15:00
Coffee Break
15:00–15:30
The user is looking for reliable and accessible urban mobility from door to door, enjoying total freedom of mobility. Users would look for simplicity and to improve their mobility experience through better services. This session will look into the identification of stakeholders’ needs and assessing the value created by mobility services which are part of a MaaS solution. This also introduces the question of which key services, whether public or private, a MaaS solution should offer in order of propose a convincing alternative to car ownership. Target groups, 6 Value propositions, User Experience (UX), Business models.
MaaS is about building a strong partnership between transport operators, who are business partners, and transport authorities in charge of strategic mobility planning. To make such partnership successful, there must be creation of value for these partners to be involved. Since MaaS relies on the strength of the partnership, it is essential to understand and respond to each other’s need. Depending on the local context and the existing mobility system, expectations may vary: the relationship to the customer, fare setting, the share of revenue, the share and exploitation of data, share of responsibilities, branding, contract conditions, competition, use of urban infrastructure, etc. Furthermore, the role of the integrator is to make MaaS successful. It needs to set up an integrated mobility platform that attracts a large number of customers and that creates value for the business partners, mobility operators and satisfies their expectations. Opening data and creation of trust between stakeholders and the integrator is essential.
This session will look into:
• Stakeholder mapping & eco system models
• Governing – framing & enabling
• Interviews with mobility service providers
• Relationship with the local territorial Sustainable Mobility Urban Plans
Coffee Break
10:30–11:00
From a city authority perspective, the main objective is to change citizens’ travel behaviour towards more sustainable modes, offer better service and affordable mobility to reduce car ownership, while offering the same flexibility and convenience as a car for all citizens. As such the biggest impact of MaaS would be achieving a shift from car ownership to shared sustainable mobility because it has the potential to create more sustainable travel behaviours. In combination with a practical workshop this session will allow participants to better understand and assess the possible effects of MaaS on mobility behavior, looking more specifically at:
• Case studies
• PPP MaaS
• Presentations & moderated discuss with public transport authority
• Q&A
Lunch Break
12:30–13:30
The feasibility studies and pilot deployments have been completed… and we are finally seeing some alignment of understanding what MaaS is, and how it can help users travel more efficiently and sustainably.
Now it’s time for full-scale city MaaS deployments… but, the understanding of how to procure and deliver MaaS still contrasts highly, even among some of the most senior industry figures and progressive transport authorities. We find that these disagreements continue to bring challenges to cities and authorities when writing tenders, choosing suppliers and managing all the stakeholders involved.
Reflecting on the wide range of failures and successes that we have seen in the industry and in our own company, Trafi will share our take on how to get the best experience of MaaS for your city and citizens. From the intricacies of procurement to functionalities of the app, we share a step-by-step guide with attention points, tips and suggestions proven in our experience to be success factors in deployment of MaaS schemes.
Coffee Break
15:00–15:30
This session will first investigate the main barriers and enablers of a MaaS solution from organisational, regulatory or technology perspectives and as such a allowing an assessment of the MaaS readiness in your city or region. These challenges will be highlighted through recommendations for the implementation of a pilot project. Participants will then discuss the steps and content of an action plan.
This session will look into:
Technology & standards
Readiness, barriers, and enablers
Possible roadmap
Identification and mapping of key stakeholders
Conclusion and certificates
18:00–18:15
Venue: Mobisquare – STIB head office – 62, rue des colonies 1000 brussels
Presentation Brussels mobility ecosystem
09:00–09:20
Presentation STIB / MIVB digital tools
09:20–09:45
Break
09:45–10:00
Presentation MaaS Program
10:00–11:30
Maas Field Experience (STIB head office to Schuman and back)
