The objective of this training programme is to better understand the current mobility trends and the characteristics of new and transformed mobility services, the business behind them and their effects. We take a deeper look into the opportunities, challenges and benefits of different types of interaction and integration and the roles and governance of the new ecosystem.

This is done by lectures and case studies by experts in the field as well as workshops in which we sketch solutions for some of the cities represented using tools such as the Business Model Canvas and a wider lens.

What You Will Learn

  • Get a clear understanding of today’s urban mobility trends and new mobility services
  • Understand the MaaS concept, ecosystem, and business model
  • Understand the functional level of MaaS and what types of integration can exist
  • Analyse and discuss its effects and implications from financial, regulatory, and technological perspectives
  • Learn from best practice and experience in cities worldwide
  • Discuss possible societal and environmental effects as well as policy, regulation, and governance

Who is it for?

  • Professionals involved in or affected by the development of MaaS in their city and/or in their companies
  • Project managers and professionals from public transport operators, authorities and other mobility providers responsible for business development
  • Staff of municipal, regional or national authorities in charge of regulating and enabling such new services
  • Staff from the industry worldwide involved in the market uptake in this area: ITS companies, app-developers, etc.
  • Professionals interested in obtaining a wider and international perspective on MaaS and eager to learn more from best practice worldwide

NB: This course is suitable for those who are fluent or have a high level in English.

Programme

Welcome & Introduction to the course and Expectation Analysis

10:00 10:30
Session 1

Hans ARBY, Founder UbiGo and Senior Researcher, RISE Research Institutes of Sweden 

  • Overall trends, challenges and goals for cities and regions 
  • New mobility trends, services, actors, and users: Demand Responsive Transport (DRT), car-sharing, e-scooter and bike sharing (micromobility), taxi and ride hailing, ridesharing and pooling, autonomous vehicles – robotaxis and shared AV as part of Public Transport, new developments in Public Transport, AI 
  • Impacts on society and cities from urban, social, and economic perspective 
  • Implications for creating combined offers  
  • Mini workshop on use cases 

A Top Level Methodology

  • Get inspired by our trainers, understand the main aspects of Mobility as a Service, and learn from successful best practices.
  • Participate to interactive plenary sessions with introduction by course leaders, presentation by trainers and open discussion with participants.
  • Challenge your practical knowledge on the effectiveness and quality of bus planning and scheduling.
  • Address topics and issues from an international perspective, enriched by different cultural approaches and points of views.
  • Participate in practical exercises ‘in the field’ allowing you to apply the principles and methods learnt during the training course.
  • Benefit from a unique exchange of knowledge and experience between professionals.
  • Make the best out of the learning platform, MyAcademy.

A good level of English is a compulsory requirement to attend the training.

UITP Training Programmes and all related processes are certified for ISO 21001: 2018 – the standard for learning services for non-formal education and training.

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Pricing

Your registration fee includes access to all 8 online sessions. Book early and save!
Early Bird
Until 12 September
Standard
After 12 September

UITP Members

€625

€850

Non Members

€825

€1125

€475

€650

€625

€825

Our Trainers

Our skillful trainers are international experts and professionals with extensive experience and knowledge in the development and application of MaaS.

Hans ARBY

Founder and CEO
UbiGo Innovation, Sweden

Angelo MEULEMAN

Managing Director at Mpact, Belgium

Lidia SIGNOR

Head of Multimodal Mobility Unit
Knowledge & Innovation, Belgium

Damian BOWN

CEO
Trafi, Germany

Fiona PETER

Senior Business Development Manager
Siemens Mobility Software, Germany

Clémence CASTELL

Strategic Partnership Manager
Instant System, France, Belgium

Daniel STEAD

Account Manager
Trafi, Lithuania

Practical information

When and where?

From 23rd September to 2nd October 2025 online.

All sessions will start at 10:00 am CET (Central European Summer Time, local time in Brussels, Paris, Geneva).

*UITP reserves the right to make amendments to the programme or any related activity at its discretion.

What material do I receive?

  • Access to MyAcademy learning platform
  • Course materials (presentations and workshop documents) are made available to the participants
  • Certificate of Attendance

How does it work?

  • 8 interactive online sessions with presentations by trainers and discussions with the audience
  • Each session lasts 60 to 120 minutes max
  • Group size: up to 35 participants
  • Online training Tool used: Zoom
  • Accessible from any location and devices worldwide

Why This Training Matters?

Over the last ten years new shared mobility services have emerged, creating both challenges for cities and attractive options for residents and visitors – if they manage to find viable business models when the flow of venture capital has diminished.

The more traditional transport modes are being transformed by digitalisation, connectivity, electrification, automatisation that might have an even bigger impact on the transport system.

In the middle of all this is the user and his or her needs and desires. We need to make it easier to access and use different mobility options and to live a multimodal life without having to own a car. 

One way of doing this is by integrating many services into one: Mobility as a Service or MaaS. But there are many other models for combining mobility and cooperation between public and private actors and different roles to be played by cities, Public Transport Authorities and Operators in creating a sustainable mobility eco system. We will of course address the elephant in the room: Is MaaS dead or not? You will find out.

Register Now

Register online and secure your place

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