Marketing & Service Quality
Public transport is a public service – and how we communicate matters. From branding to customer assistance, UITP is the platform where the sector shares best practices for marketing & service quality.
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Marketing, Service Quality & UITP
Marketing drives change. Whether it’s brand awareness, behaviour change, or sharing important information far and wide, good marketing is a key pillar of high service quality for passengers.
Public transport is the lifeblood of a city and a part of its identity. To live up to that, we must move more than people – we must also move hearts and minds. UITP brings together the sector to explore best practices on how to better reach people and ways to nurture a powerful, positive local brand.
Indeed, public transport cannot be people’s preferred mobility option until their needs and preferences are understood and met. And that’s what marketing & service quality is all about.
Committees & Working Groups
As a UITP Member, you can become eligible to join committees and working groups and collaborate with operators and authorities on advancing public transport.
Current groups:
- Marketing Committee
Become a Member
Be part of an international community working to advance public transport.
- Access to UITP’s digital knowledge library of over 60,000 references.
- Grow your network and your career thanks to our training programmes and events around the world.
- Broaden your perspective to be one step ahead in the sector.