UPPER will implement a combination of measures looking to push people out of private cars and to pull them closer to public transport. These measures will aim to increase the share of public transport and will cover different market segments. A big spotlight in UPPER will be on participative governance and involving citizens, ensuring decisions are made in concert with and cater to the needs of different target groups.
The 84 pull and push measures will act on the five ‘innovation axes’ that condition users’ choices:
- Mindset and culture
- Urban mobility planning
- Mobility services ecosystem
- Road network management
- Democratic governance
The project website will be launched soon, so stay tuned!