Public Transports Benefits

Public transport makes our cities, our lives and our planet better.

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People

Accessibility & Affordability
Public transport is accessible and affordable. It offers equal opportunities to all citizens and guarantees access to essential services like schools, hospitals and work. It does so at 1/16 the cost of owning a personal car.
Healthy, active lifestyle
Most journeys on public transport involve walking or cycling. They encourage a healthy and active lifestyle. Active travel has positive impacts on diabetes, mental health, dementia, obesity, and decreases the risk of cardiovascular disease and different types of cancers.
Connecting people
Public transport is a space where people of different backgrounds meet and interact. By connecting people, the sector strengthens the social fabric across the world. At times of increasing inequality and social division, this is more important than ever.
Number one in safety
Public transport is the safest way to travel. Globally, road traffic crashes cause almost 1.3 million deaths every year. On top of this, 50 million people are injured. They are the leading killer of children and young people. Public transport plays a vital part in any plan to achieve ‘Vision Zero’.

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Planet

Clean Air
Increased use of public transport improves air quality. It produces far fewer quantities of air pollutants per passenger kilometre than individual motorised mobility. According to the World Health Organization (WHO), air pollution is associated with 4.2 million premature deaths per year.
Saving the planet
Public transport is the most climate-friendly way of traveling besides walking and cycling. For citizens’ daily mobility, a modal shift to collective public transport and active mobility is needed. Achieving this brings benefits to the planet and every person living on it.
Quality of urban life
Public transport takes cars off the road and frees up space for people. Fewer car lanes means more greenery, safe walking and cycling infrastructure, and a calmer urban environment. An investment in public transport gives space to children to play outside, fights urban heat islands and improves city life for all.
Noise reduction
Road traffic remains the biggest source of noise pollution. This leads to sleep disturbances, hypertension, and premature death. With a modal shift to public transport, traffic volumes decrease, resulting in lower exposure to noise.

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Progress

Innovation
Public transport companies provided e-mobility long before we discussed electric cars. Fully autonomous metros have been in operation for over 35 years. Now, smartphones make it easier than ever to plan journeys and use public transport. As the sector looks to the future, new research and development areas include hydrogen, artificial intelligence, cross-border digital ticketing, and autonomous road vehicles.
Boosting the economy
Public transport connects people to jobs, training and leasure, supports tourism, increases land and property value, and helps regenerate poorer areas through public transport connections.
Local jobs
The public transport sector is among the largest employers at the local level. Importantly, public transport provides secure local jobs, which cannot be delocalised abroad. The sector employs staff with very diverse backgrounds.
Bustling cities
Public transport keeps cities moving safely and sustainably. Its stations provide places for people to come together, meet and shop, while public transport lines become part of the DNA of the city. By reducing congestion, the city is not just nicer for the public transport user. It improves the lives of walkers, cyclists and even those who still need to use a car. Trams, buses, metros and taxis; they make our cities better.

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Public Transport Benefits Toolbox

The ‘Public Transport Benefits Toolbox’ contains a full set of ready-to-use (digital) brochures, posters, visuals, and digital media assets for marketing, communications and public relations purposes to help communicate the value of public transport to the public, policy makers, and stakeholders.

Each asset is ready to print. The open files are also included so you can translate the text into your local language if you wish. The open files also have space allocated for your own logo.

Please do not change any of the layout, graphics, logo’s or images apart from adding your own logo in the indicated spaces.

The toolbox contains several types of assets:

The animation in English, Chinese, Spanish and Turkish
Print materials
- Brochure
- Stickers
- Postcards
- Posters
- Roll up banners
- Swing cards
Ready made social media posts
Background for digital meetings
QR Code

Each asset folder has both the relevant ‘ready to use’ files (jpg, pdf, digital, print) and the open files that your designer can edit in the Adobe Suite.

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Frequently Asked Questions

Can I adapt the images and videos?

The open files for some of the assets contain a grey area with the words ‘your logo here’. UITP Members are free to add their logo in that location and publish without written permission.

No other alterations to any of the assets in the public transport benefits toolbox are allowed unless a representative of the UITP communications department has given express written permission. In that event, the end-product has to be approved by the UITP Head of Communications before publication.

If you have any suggestions for adaptations, contact us using the link below.

Can UITP help implementing a translation to my local language?

Yes! If you take care of the translation, we will implement it in the design and make the files available to you.

The only condition is that – once the files are translated – they can be added to our toolbox for all UITP members to use.

Do I need permission to use the assets in the public transports?

UITP members are free to use the assets in the public transport benefits toolkit on social media, in print (limited to 1,000 copies), in narrowcasting, on their website and in presentations.

In any other situation, you can request permission by contacting us via the link below.

Of course, we always appreciate you letting us know when you use the public transport benefits toolkit.