Know Your Customer: Enhanced Awareness of Travel Patterns and Preferences
Explore how the UPPER project analyses travel patterns and passengers needs to improve public transport services and increase use and satisfaction.
What’s in this Report?
This brief explores how understanding passenger personas helps public transport authorities and operators build trust in public transport, better meet the public’s expectations, and grow ridership.
Discover the case studies supporting UPPER’s goal to increase public transport use and satisfaction.
Contents:
- Netnography and Experience Notebook as ways to understand travel patterns
- Five UPPER cities measures on improving mobility services
- UPPER U-TOOLs supporting the shift towards sustainable urban mobility
