Del plan al día del partido. El primer taller post-sorteo para las ciudades sede de México

Day 1 venue: ITESO – Universidad Jesuita de Guadalajara

Opening remarks by:

• Diego Monraz, Secretary of Transportation, State of Jalisco
• Juan José Frangie Saade, Host City Officer Guadalajara FIFA World Cup 2026 and Municipal President of Zapopan
• Braulio Fernández, Senior Manager Transport and Mobility, FIFA México
• Carlos Araujo Torre, Director of External Affairs, ITESO
• Vicente Torres, Director for Mexico and Central America, UITP

Speaker:

• Jaspal Singh, Senior Director, Membership & Global Operations, UITP

An overview of lessons from large-scale events, focusing on how cities translate strategic planning into on-the-ground operational decisions for major tournaments.

Speaker: Tim Scott, Network Operational Security Manager, Transport for London

An overview of safety, security and cybersecurity considerations for major events, focusing on coordination, incident management and operational readiness across transport, security and emergency services.

Speaker –  Laurence Debrincat, Director of Foresight and Studies, Île-de-France Mobilités

An overview of operational and staff readiness for tournament mode, addressing workforce preparation, inter-agency coordination, preparedness exercises, and temporary signage and user guidance during major events.

Speakers:

• Sebastián Hiernaux, Global Product & Partnerships Leader, Google

A session focused on the use of real-time traffic intelligence in tournament mode, examining how shared mobility data supports traffic management, incident response, and operational coordination during major events.

Moderator: Vicente Torres, UITP

Speakers:

• Emma Vasallo, Public Policy Senior Associate, Uber Mexico
• DiDi Mexico Representative

A discussion on the role of ride-sharing platforms in major events, focusing on coordination with authorities, management of high-demand periods, and operational considerations for arrivals and departures in host cities.

Speaker:

• Robert Edelstein, Senior Transportation Operations Expert, AECOM

A session on applying transportation systems management and operations principles to special events, focusing on integrated operations, real-time decision-making, and management of peak demand and disruptions.

Speaker:

• Bruno Lopes, Director of Global Government Partnerships, Bird

A session examining how micromobility supports first and last mile access not only on match days, but throughout the tournament period, including Fan Fests and citywide activities, helping extend transport capacity and improve local accessibility during sustained high-demand conditions.

Moderator: Matt Kirson, Head of UITP North America

16:05 – 16:10 | Afternoon framing (5 min)

Introduction encouraging focused, practical exchange between international peers and Mexican stakeholders.

16:10 – 17:15 | International presentations (65 min)

• NJ TRANSIT: Safety and Security Operations for Major Events, including FIFA Club World Cup debrief
• LA Metro: Operations planning, Park and Ride, and multi-agency coordination
• Sound Transit, Seattle: Integrated event mobility management and visitor flows

Summary of key takeaways, highlighting operational lessons, governance insights, and priority themes to be carried into the city-focused and technical discussions of Day 2.

An informal networking reception at the ITESO campus to continue conversations and strengthen connections, ideally while enjoying Guadalajara’s pleasant afternoon weather.

Day 2 afternoon site visit: Estadio Akron

Speaker: FIFA Representative

A briefing on the current status of preparations for the FIFA World Cup 2026, outlining upcoming milestones, coordination expectations, and how the workshop supports the next phase of delivery.

Moderator: Vicente Torres, UITP

Guadalajara, Mexico City, Monterrey Representatives

Each city will have:

• 30 minutes to present its mobility and transport plan for the FIFA World Cup 2026
• 15 minutes for questions and discusión

Speaker:

• Sebastián Hiernaux, Global Product & Partnerships Leader, Google

A session focused on how Google Transit can receive and operationalize cities’ extraordinary transport plans, ensuring they are reflected in the navigation platform most used by event attendees.

Speaker:

• José Rodriguez, Head of Urban Mobility and Smart Cities for Mexico, Visa

A session on how open loop and contactless payment systems enable seamless access to public transport across cities, reducing friction for international visitors and supporting consistent travel experiences during major events.

Speaker:

• Rigoberto Jiménez, Commercial Director, Sistema BEA

A session focused on how integrated passenger information, fare collection, and operational management systems support coordinated transport operations, real-time information delivery, and service continuity during high-demand event scenarios.

Moderated by UITP

Collaborative discussion addressing cross-city operational challenges, including:
• Governance models and interagency roles
• Strengthening multi-level coordination
• Public transport service levels and operational stress points
• Park and Ride feasibility and operations
• Stadium access and circulation strategies
• Practical approaches to wayfinding and visitor information
• Integrating complementary mobility services into match-day plans

International experts and partners provide experience-based input and practical recommendations.

A facilitated collaborative session bringing together local stakeholders and participants to surface unresolved topics from the workshop, continuing key conversations, and collectively identify ideas, insights, and practical approaches that strengthen coordination and enrich the overall discussion.

A light, informal lunch to allow timely departure and transfer to Estadio Akron.

A hands-on site visit to examine stadium-area operations, focusing on access management, pedestrian and vehicle flows, first and last mile connections, signage needs, and key match-day scenarios.

19:00 | CLOSING RECEPTION | TEQUILA LAB

Official closing reception of the workshop, hosted by the Government of the State of Jalisco. Participants are encouraged to stay and join this final networking moment.