Today, there are more travel options than ever.
From shared e-scooters to shared cars and ride-hailing, it is safe to say that urban mobility is more dynamic than ever. But as a user, connecting between distinct and often competing services can be difficult, not to mention that you need several apps to use them all in the first place. In this reality, the advantages of shared mobility are less obvious. To make sense of it all, and to drive the sector forward towards more integrated mobility solutions, we need to advance combined mobility.
Combined mobility develops synergies between mass public transport, shared, and active mobility. It integrates different transport services into one coherent mobility system. This enables people to make trips without the need to own a private car.
The different aspects required to combine mass public transport, shared and active mobility are wide and include institutions, governance models and tools, market regulation and business models, spatial and digital integration (e.g. mobility hubs and digital platforms, MaaS), marketing and information, ticketing, data governance, funding and financing.