Travel Information Design, Signage and Wayfinding

9 - 24 March 2021

Organisers

Europe Accessibility Business Models Economics Marketing Passenger Experience Policy and Regulation Safety and Security

The concept: “Providing ‘Good Information’ is 50% of any Mobility Service”

The aim of this training programme is to provide attendees with a full overview of what is at stake in the building and maintaining of a travel information system focused on user needs and expectations.

The programme will introduce and illustrate a practical toolbox of methods needed to actually design and deliver efficient wayshowing / wayfinding systems throughout the public transport user journey, organized in five main categories: space related information, time related information, orientation, service disruption, behaviour.

And Covid-19…

In the content of the current COVID19 pandemic, the programme will focus on how to improve existing public travel information / wayfinding systems to ensure relevance in a Covid / post-Covid environmentand will be combined with a workshop offering hands-on experience to participants.

Here’s what you will learn

Build an appropriate information design strategy to fit with the specific nature and any actual constraints of your network;
Build a rapidly-deployable intuitive and updateable wayfinding systemthat provides maps, information and travel advice in both digital and physical forms;
Design a passenger information system that keeps pace with an ever-changing Covid environment
Build a Covid World-relevant travel information master planwith a user centred focus;

The Online Training Programme will teach how to:

Make better decisions about yourinformation design strategy;
Better blend static and dynamicreal time informationinto your user’s journeys;
Build aCovid-robustwayfinding design systemto fit with the specific needs of your network;
Better manageservice disruptions;
Compare, Contrast and Benchmarkyour systems and processes against wayfinding services worldwide

Who is it for?

In-house information designers, project managers, engineers and other professionals eager to learn more about passenger information design
Professionals with positions in passenger information and customer service departments
Staff from public transport operators or authorities eager to develop passenger information in their public transport networks
Staff from the industry worldwide involved in the market uptake of passenger information technology and design
Professionals interested in obtaining a wider and international perspective on passenger information design and eager to learn more from best practice worldwide

A top level methodology

Get inspired by our trainers, understand the main aspects of way showing information design and learn from successful best practice
Participate to interactive plenary sessions with introduction by course leaders, presentation by trainers and open discussion with participants
Challenge your practical knowledge on the effectiveness and quality of information service provision
Address topics and issues from an international perspective, enriched by different cultural approaches and points of views
Participate in practical exercises ‘in the field’ allowing you to apply the principles and methods learnt during the training course
Benefit from a unique exchange of knowledge and experience between professionals

UITP Training Programmes and all related processes are certified for ISO29990:2010 – the standard for learning services for non-formal education and training.

Why choose an online course?

Be time efficient, with 8 sessions over a 3 week timespan
Interact with public transport professionals from across the world
Flexibility to join the sessions from any location in the world, at work or at home

Programme

What is good information design? Why do we need it?
Thinking information design as your ‘functional branding’ strategy
The user at the centre: building the ‘user journey’ model
Hybridization: delivering seamless experiences throughout physical and digital information

Building the framework: the challenge of combining functional aspects with a specific context of use

Crossing functions and user journeys: the right information, at the right moment, in the right place
Mastering the physical and the digital: strategy, governance, knowledge
Assessing the performance of your current system: evaluating its strengths and its pitfalls
Organizational stakes: skills and governance.

Getting the components right:

Space related information: cartography as a strategy
Time-related information: how to cope with ‘real time’ service expectation
Service Disruptions: dealing with anxiety, uncertainty and change
Orientation for journey navigation and wayfinding reassurance
Behaviour: PT networks as social spaces
Wayshowing: navigation in complex spaces

This session will focus on the usage of information and people’s cognitive capabilities while dealing with information when they’re (or planning to be) on the move. It will be followed by an introduction to the workshop and field work. Workshop introduction: Capturing insights on the field in your own town or area

Field exercise: experience, observe and analyse the journey planning and navigation experience

Accessibility is not about disability: it drives a better quality of use for everyone. This session will develop an understanding for the many levels of perception that we use in order to gather, interpret, and act upon information. All levels are relevant for all of us to a greater or lesser degree. It is the challenge for information design to address all levels simultaneously and appropriately.

Just good design, no “special needs” design
How environment impacts perception, how we perceive our environment
Multi-sensory information: colour, contrast, touch and sound

The session will be delivered in two parts. In the short break between sessions a hands-on exercise will help sharpen participants’ perception for everyday information barriers.

Mapping for better Travel Information

More than just playing a functional role in an information and wayfinding system, mapping is also an excellent tool in promoting any transport network. Mapping done well can seemlessly link together different modes and journeys, as well as influence the behaviour and choices of those who navigate around your city. This session will draw on best practice real-world examples, and offer strategies for maximising mapping’s impact.

Sound Design applied to Passenger Information

Wayfinding is at the heart of any public transport system. It relies on a good signage system… but not only. One aspect that should be treated equally is sometimes overlooked by transit agencies: automatic audio announcements. This presentation will compare how audio announcements are managed by different transport operators worldwide and give the keys to give the right information at the right moment, to avoid unnecessary noise pollution that will annoy customers.

Asia is home to the fastest-growing rapid transit systems in the world with heavy-ridership stations. This session will review multiple example and recent wayfinding improvements as different wayfinding situations require different support. Furthermore, cultural dispositions, sensory abilities, orientation abilities, and personal mobility may impact the choice of a suitable way. Each of these circumstances may differ for a specific wayfinding support situation.

Conclusions & workshop discussions

11:00 – 12:00

Trainers

Jaspal SINGH

Sr Director Membership & Global Operations

Membership & Global Operations, Canada

UITP Team

Email Jaspal

Aïcha KONATE

Design Researcher & Strategist | Service Designer

Attoma

Yo KAMINAGAI

Former Head of Design

RATP Group, France

Giuseppe ATTOMA

Senior Design Strategist

Attoma, France

Christian Nordström

Design Manager

Ruter

Veronika EGGER

Information Designer

is-design, Austria

Sergio LUKE

Principal Advisor

T-Kartor, United Kingdom

Song Phanekham

Manager of Brand Identity, Heritage Assets and Sound Design

RATP Group, France

Contact Us

Sunita KELECOM

Officer – Events Management Unit

Events & Academy Services

UITP Team

Email Sunita

Ozlem TATAR

Senior Manager – Product & Business Development Unit

Events & Academy Services, Belgium

Email Ozlem

The concept: “Providing ‘Good Information’ is 50% of any Mobility Service”

Here’s what you will learn

The Online Training Programme will teach how to:

Who is it for?

A top level methodology

Why choose an online course?

Programme

Session 1: Welcome & Introduction – Empowering existing users and winning new ones

Session 2: The making of a Wayshowing System

Sessions 3: Today’s User behaviour and Experience: A practical insight

Session 4: Workshop discussion in groups

Session 5 : Best practice from Europe

Session 6: Information and Accessibility

Session 7: Mapping for better Travel Information & Sound Design applied to Passenger Information

Session 8: Best practice from Asia