Navigation on this site is not optimized for your browser

Please use a recent version of Google Chrome, Mozilla Firefox, Safari or Microsoft Edge to get the most out of the experience.

Find a modern browser
Hero picture



A little background

Public transport is first and foremost a service industry.

We don’t want people to choose public transport services because it’s the only option; we want them to choose public transport because it is the best mobility option! To do this, we need strong marketing strategies to improve the image of public transport and communicate new products.

An important element of marketing in public transport is raising brand awareness. Public transport is the lifeblood of a city; it should be seen as part of the city’s culture. The brand of any public transport company should be closely aligned and integrated within the identity of the city, reflecting its vision and values.

What do we do?

Customer-centricity is the name of the game, but customer satisfaction is a moving target. Our sector must continually invest in marketing to better understand our customers’ evolving needs and preferences so that we may continue to innovate and adapt to meet changing expectations.

The UITP Marketing and Product Development Committee works to further highlight the importance of a customer-oriented approach to improve public transport attractiveness and delivers materials to support this.

“We need to go beyond the idea of public transport just moving people; we need to be moving hearts and minds”
Christoph Neimann
Artist/Author, keynote at UITP Global Public Transport Summit 2019


  • UITP


    Head of Service Excellence Unit
    [email protected]
  • UITP

    Benjamin STEENS

    Officer - Knowledge & Innovation
    [email protected]
  • Committee Chair

    Margaret TEO

    Chief Communications Officer, SMRT Corporation Limited
exclusive resources
This website uses cookies

This website uses third-party website tracking technologies to give you the best experience, help us understand and continually improve how the site works, and to display advertisements according to users' interests. You consent to the use of our cookies by continuing to browse this website.

Cookies page
Show Details
Name Description
Core and Analytic Core cookies are essential for the website to function by allowing you to browse the website and use some of its features. Analytic cookies help us analyse how the site is used and allow us to perfect and improve your user experience. These cookies do not collect information that identifies you and are enabled by default.
Name Description
Functional These cookies allow a website to remember the user’s site preferences and choices they make on the site including username, region, and language. The data collected by these cookies are only used in connection with this website and cannot be used to track your browsing on other websites.
Name Description
Advertising These cookies track the surfing behavior of a user to a website and personalise your experience by showing you advertisements, offers, etc. tailored to your interests and preferences.