Public transport is first and foremost a service industry.
We don’t want people to choose public transport services because it’s the only option; we want them to choose public transport because it is the best mobility option! To do this, we need strong marketing strategies to improve the image of public transport and communicate new products.
An important element of marketing in public transport is raising brand awareness. Public transport is the lifeblood of a city; it should be seen as part of the city’s culture. The brand of any public transport company should be closely aligned and integrated within the identity of the city, reflecting its vision and values.