Navigation on this site is not optimized for your browser

Please use a recent version of Google Chrome, Mozilla Firefox, Safari or Microsoft Edge to get the most out of the experience.

Find a modern browser
Hero picture
© Beyond DC
Knowledge Brief
publication

Using business models for better integrated mobility

  • Global
  • Integrated mobility
  • Intermodality
  • MaaS
  • On-demand
  • Revenue management
  • Revenue structure
Introduction

Without a viable business model there is no service

Combined mobility looks into ways of developing integrated mobility offers that can provide attractive alternatives for people to reduce their usage and ownership of private vehicles. In turn, this will benefit society and the planet.

This Brief outlines the importance of business models for better combined mobility, exemplified with a set of services and their key challenges for viable business models. Because without a viable business model, there will be no real service, just pilots. Without public actors enabling and framing the new services, there will be no sustainable modal shift. To achieve this, the public sector needs to consider business models and play the role of ‘strategic integrator’. Cooperation and integration implies that providers need to adjust their business model.

The Business Model Canvas is a tool to understand and develop business models as well as identify critical challenges in the ecosystem. The common challenges identified are: High costs and low margins, broad set of partners, and competing with the private car. This Brief does not intend to build complete business models nor to discuss governance or regulation. These are very much dependent on many factors and local conditions.

Discover our
Publications Catalogue
This website uses cookies

This website uses third-party website tracking technologies to give you the best experience, help us understand and continually improve how the site works, and to display advertisements according to users' interests. You consent to the use of our cookies by continuing to browse this website.

Cookies page
Show Details
Name Description
Core and Analytic Core cookies are essential for the website to function by allowing you to browse the website and use some of its features. Analytic cookies help us analyse how the site is used and allow us to perfect and improve your user experience. These cookies do not collect information that identifies you and are enabled by default.
Name Description
Functional These cookies allow a website to remember the user’s site preferences and choices they make on the site including username, region, and language. The data collected by these cookies are only used in connection with this website and cannot be used to track your browsing on other websites.
Name Description
Advertising These cookies track the surfing behavior of a user to a website and personalise your experience by showing you advertisements, offers, etc. tailored to your interests and preferences.