From environmental to financial benefits, there are reasons aplenty on why we Move Lite. « Reasons to Move Lite” features authentic stories to inspire more to rethink their travel habits, proving that small changes can create positive impact.
About this Project
People perceive commuting as something banal – simply going from one place to another. But daily commutes have its hidden benefits.
By unpacking the tangible and intangible benefits of sustainable commuting, we aim to inspire Singaporeans to Move Lite and reduce the number of car trips.
Instead of telling people what’s good for them, we used authentic stories to inspire others to Move Lite. Singaporeans were invited to share stories of their daily commute and the benefits that come with it through out-of-home, activations and digital platforms.
We then curated 24 creative stories and turned them into eye-catching visuals placed across our public transport nodes. The stories were also translated to short form videos for socials.
Key Highlights
We garnered over 10K stories to date and the project stands out for its ability to make sustainable transport choices feel achievable and appealing.
Authentic Storytelling Approach: The project relied on authenticity to draw attention and inspire change, highlighting the benefits of sustainable commuting through real stories.
Creative: From spending time with loved ones or having a meet-cute on the train, the project shed light on many creative reasons to move lite while giving people the opportunity to express their creative take on sustainable commuting.
Culturally Unique: The stories reflect Singapore’s unique transport culture and addresses local challenges. It is also relatable to different target audience and incorporates local humor.
Facts & Figures
- The project aided with increased awareness and adoption of sustainable transport options with more people trying out walking and cycling for short trips. This is supported with data showing an average of 3.41 million MRT rides in 2024 – an increase of 5.2% compared to 2023.
- The project also saw strong social media interaction and sharing of campaign content with over 3.9 million impressions across social media platforms. It also sparked positive public discussions about sustainable transport.
- The project provided better understanding on environmental benefits of car-lite choices. We saw enhanced appreciation of Singapore's transport infrastructure through the 10,000 stories submitted and from on-ground feedback.
