Digitalisation in Public Transport

Badar Alnadabi is a distinguished executive leader whose career spans nearly three decades of driving transformation, innovation, and sustainable growth across Oman’s public and private sectors. As Chief Executive Officer of Mwasalat Oman, he has been instrumental in advancing the nation’s public transportation ecosystem through strategic leadership, digital transformation, and customer-focused innovation. His expertise extends across business development, finance, marketing, human resources, technology, supply chain, and corporate affairs, enabling him to build high-performing organizations and future-ready teams.

Throughout his career, Badar has held influential leadership and board positions with organizations including ASYAD Group, Oman Post, Port of Duqm, National Ferries Company, and the Diwan of Royal Court. Beyond his executive responsibilities, he serves as Vice Chair of UITP MENA and is the founder of Majalisna and Barndah, reflecting his passion for entrepreneurship, collaboration, and knowledge sharing. Recognized for fostering strong organizational cultures, empowering talent, and leading impactful change, he continues to shape the future of mobility and business excellence in the region.

Khaled Shammout is a transit professional with more than 28 years of experience in public transit planning, advanced data collection and analysis, strategic planning, transit operations, ITS technology, and transit facilities design and construction.  Mr. Shammout has extensive experience in both the public and private sectors; he also brings international experience.

Mr. Shammout currently serves as the Chief Strategic Planning, Development, and Innovation Officer at the Southwest Ohio Regional Transit Authority (Cincinnati, Ohio).  Mr. Shammout attended The Ohio State University where he earned BS in Architecture, a Master’s in City Planning, and a Master’s in Transportation Engineering.

Mr. Shammout has published a recent book: “The Implosion of Public Transit and the Case for an Infinite Game”.

Victoria Markewitz is part of the global Business Development team of INIT, based in Berlin. She is responsible for go-to-market strategies, innovation scouting and building a network of public transit frontrunners.

Prior to INIT, Victoria was responsible for driving the launch of Via’s and Citymapper’s partnerships with European and Middle Eastern public transport operators and cities and worked as a management consultant for Roland Berger in the Transportation Competence Center, both in Germany and the Middle East, to consult clients on innovative mobility solutions and strategies.

Additionally, Victoria is the Chair of UITP’s Combined Mobility Committee and Policy Board member since 2023.

Victoria graduated from WHU – Otto Beisheim School of Management with a Bachelor degree in Business Administration and a Master in Management degree.

Sascha Fifić works as a senior consultant in the field of mobility and has more than 20 years of professional experience in the consulting business. His focus is on the areas of transport infrastructure, road tolling and electric mobility. In these fields Mr. Fific provides financial, economic and technical analyses on the one hand, and strategy, process and organizational consulting on the other. Since 2008, he has accompanied several large utilities in numerous projects around the topics of battery-electric as well as hydrogen-powered mobility.

The focus was especially on the infrastructure, i.e., the planning, design, approval and commissioning of charging stations and hydrogen filling stations (incl. electrolyser). He also was involved in numerous international projects revolving around the preparation of strategic action plans to ramp up E-Mobility. Prior to 2008, Mr. Fifić worked on various projects in the areas of transportation, mobility and logistics. His tasks included the preparation of concepts, the evaluation of potential business fields and the provision of economic and technical expertise in the field of toll collection. Furthermore, Mr. Fifić has experience in the moderation of workshops and smaller events. Due to his activities as a team leader, Mr. Fific has extensive knowledge in project management.

Emre KIRAN based in Brussels at UITP Headquarters working as Head of UITP Academy. He has a global responsibility for Public Transport Trainings and increasing the efficiency of the trainings.

Mr Kıran worked as Head of Strategic Marketing Manager and led the Pricing, product management of Caterpillar and based in Istanbul Borusan Headquarter in his previous job.

M.Emre Kıran involved several projects when he was a Lean 6 Sigma Blackbelt like Global Parts Pricing Strategy, Efficiency in Fleet Management and Logistics optimisation in Europe-Asia Regions. Kıran has lectured service quality, process management and marketing in many different Caterpillar dealers’ territories. He has more than 13 years of experience in management, training and business development.

Muhammed Emre Kıran has graduated Industrial Engineering in Istanbul Technical University and completed postgraduate programme of “Leadership and Management” in Sabancı University. He also holds a Lean 6 Sigma black belt Certificate after finishing the Lean management in BMGI University, USA and Lean Six Sigma in CAT University, France.