Data and Business Intelligence


  
  
 
 
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  • Training
20/11/2019
Add to Calendar
22/11/2019
Karlsruhe
  • Germany

About: 

Participants recommend this programme

"Great experience, great group, great content and great days in Brussels. We're new believers in Big Data and BI in Public Transport.  Thanks to all!!"
(Oscar Cubero – AMB Informació i Serveis SA - Brussels edition, 2018)

"A complete and diverse training programme which helped me to get grip on the topics currently central to my organization."
(Pieter Nauta – OV-bureau Groningen Drenthe, The Netherlands - Stockholm edition, 2017)

Reach your objectives

Business intelligence is needed to support decision makers in public transport. It helps to take better decision faster, in order to improve for example service, performance or profitability. Data can make a difference in practically all areas, from operations management and transport planning, to policymaking and strategic decision-making. Yet today’s complexity and abundance of data can make it challenging for transport professionals to unlock the value of their data.

This course aims at providing an insight into the main principles, processes and tools to inform policy- and decision-makers accurately and to transform Big Data into results: identifying the broader strategic objectives and linking them to associated goals and success factors will eventually allow choosing the most accurate indicators and processing the right dashboards. In addition, the course will also look at the opportunities and value created by Open Data.

Participants will:

  • Learn about the main principles, processes and tools required to use data and build a sound business intelligence system & organization to improve public transport and sustainable urban mobility in cities
  • Understand the importance of having a good organisation of data and learn from best practice on implementing a management information system
  • Learn from international best practices and exchange of knowledge on the optimal use of new technologies
  • Learn how to better exploit data analytics and find opportunities in your data, in particular Big Data analysis
  • Apply through workshops the process of getting the right data: from defining strategic goals to the appropriate selection and break down of indicators.  

Workshops

Introducing hands-on methodologies, participants will define practical indicators that comply with their own specific goals and success factors. Our approach will help to improve decision-making. Participants will work on their own goals and indicators according to their interest and fields of specialisation (e.g. operations efficiency, service quality, marketing etc.). Participants will also create an action plan to design and develop a management information system and to implement this in order to improve decision-making and their business.

A top level methodology

  • Participate in interactive plenary sessions with presentations, case studies, workshops and open discussion.
  • Challenge your thinking on the way to produce, use and organise your data
  • Apply through workshops, on a concrete case, the principles and process learned to build a sound business intelligence environment for your company, city or network
  • Share your knowledge and experience with other participants in smaller groups.

UITP Training Programmes and all related processes are certified for ISO29990:2010 – the standard for learning services for non-formal education and training.

Who is it for?

  • Transport professionals who want to get more out of their available data whatever the field of specialization, from operations management, to public transport planning, marketing and strategic decision making
  • Professionals in IT and business analytics directly involved in the collection, processing and analysis of data
  • Professionals interested in obtaining a wider and more international perspective on the collection and use of data in public transport
  • Experienced professionals but also newcomers in the sector from local transport authorities, public transport operators or the supply industry.

A good level of English is needed to attend this course.

lnspiring Trainers

Our skillful trainer team is composed of professionals, UITP lecturers and international experts in the fields of data collection, measurement and business improvement within the public transport and urban mobility industry.

  • Alok Jain, former D. Operations Director of KMB Hong Kong and General Manager-Marketing of MTR Corporation and Managing Director, Trans-Consult Asia, Hong Kong
  • Luc van Wijngaarden, CEO, Zight, The Hague, The Netherlands
  • Kai Kampermann, Head of Operational Quality Management, Albtal-Verkehrs-Gesellschaft mbH, Karlsruhe, Germany
  • Iwan Wiens, Head of Department, Back-Office Operations, INIT GmbH, Karlsruhe, Germany

Speakers: 

Alok Jain, former D. Operations Director of KMB Hong Kong and General Manager-Marketing of MTR Corporation and Managing Director, Trans-Consult Asia, Hong Kong
Luc van Wijngaarden, CEO, Zight, The Hague, The Netherlands

Kai Kampermann, Head of Operational Quality Management, Albtal-Verkehrs-Gesellschaft mbH, Karlsruhe, Germany

Iwan Wiens, Head of Department, Back-Office Operations, INIT GmbH, Karlsruhe, Germany

 

Programme: 

"The course was so helpful to better understand the context and the strategies needed to change a company’s organisation to a data-driven business model."
(Mirco Curzi Pluservice srl, Italy - Brussels edition, 2018)

DAY ONE

Course introduction

Session 1 – The power of data, and its impact on public transport

Data has been in and around public transport for some time now. It has not only changed the way Public Transport is operated and used, but it has also changed expectations passengers have. Which changes have taken place in general, and which in the regions of participants? What is expected to happen in the future? And how will this impact passenger expectations? In this first session all these items will be discussed.

Session 2 – The use and impact of new technologies to procure data and measure mobility

This session will look into the use and impact of new technologies, which open up new perspectives in the way data is collected. Apart from the secondary data, a large amount of primary data is being collected from smart cards, telematics systems, GPS systems and vehicle detection systems, almost on a real-time basis. In addition, large amount of customer or operational data is available through crowd sourcing, social media, and smart device interactions. This exponential growth in data has opened new opportunities but at the same challenged business organisations on four fronts - Volume, Velocity, Veracity and Variety. The techniques to bring this data together and organise them in a Big Data Analytics framework can lead to higher revenue (and customer service), lower costs (efficiency and optimisation) and innovation (new business products).

Session 3 – Workshops

  • How data-driven should your organisation be?

Based upon Gartner’s BI maturity model participants will rank their own company: how data driven is your organisation? How data driven does it need to be? How to get there?

  • KPI selection

What is a good KPI? And how to select KPIs that really make a difference in terms of quality, profit and customer satisfaction? In this workshop this process is explained and executed.

DAY TWO

Session 4 - Best practice: The experience of Hong Kong

One city where almost all forms of public transport is commercially viable with 90% market share of total daily travel is Hong Kong. While there are many other factors to this success, one of them is how these operators are pushing the boundaries of data analytics to stay relevant in this changing world. A real case of the largest bus operator in Hong Kong shall be presented and discussed.

Session 5 - Best practice: Creation and deployment of a business intelligence tool

In many public transport companies, data collection and processing is still unstructured. A good organization can have a big impact on quality, profitability and passenger satisfaction. The creation of such organizations has been pioneered by some cities. In this session best practice experiences will be shared. Key items will be:

  • Strategic rationale (goals)
  • Project organization and approach
  • User adoption & empowerment
  • Lessons learnt

Session 6 – Workshops

  • How to get from data to results?

Many operators struggle to optimize the impact of data. What should be done to get the max out of data? How to avoid failure? How to get a high ROI (Return on Investment)? In this session conditions for success will be discussed.

  • Action planning

One of the biggest challenges is to use data not just to monitor your KPIs, bt also to manage your KPIs, so for improving quality, profit and customer satisfaction. But how do you do that? In this session this process is explained and participants are supported in creating their own action-planning.

Session 7 - Artificial Intelligence

The objective of this sessions is to broaden participants’ knowledge and perspective on possible applications of artificial intelligence in public transport while understanding the concept of AI and machine learning. What opportunities exist to make transport modes more efficient and customer oriented with artificial intelligence applications? What may be the impact of such technology on transport organisations? The session will also look into the main challenges and possible causes of failures in implementing AI projects in the public transport industry.

DAY THREE

Session 8 – Open Data

Digitalisation creates a fertile environment to foster innovation and optimise performance, profit and passenger satisfaction. To exploit the full potential of existing and new solutions, it is important to ensure that they are designed for achieving these objectives. Hence encouraging Open Data helps players to propose innovation and benefit from the competition on the market.

Session 9 - Case study

Experience from Karlsruhe region: Using data to improve public transport

The funding of the most public transportation authorities is coupled to the count of transported passengers. That is why everything around passenger counting data is very important for the authorities. VBK and INIT are developing a system for a certification of the passenger counting system that automatically provides necessary information. In the presentation, INIT will show how data will be recorded and processed, how its quality will be monitored, visualized and reported in a BI system.

The programme finishes at 2pm at the latest.

Registration: 

19% VAT excluded

Until 25/09/2019

After 25/09/2019

Member

1210 €

1690 €

Member « developing nations »*

885 €

1235 €

Non-member

1635 €

2280 €

Non-member « developing nations »*

1095 €

1540 €

Group UITP Member (4 or +)

1130 €

Group UITP Member (4 or +) « developing nations »*

830 €

Group UITP non Member (4 or +)

1520 €

Group UITP non Member (4 or +) « developing nations »*

1020 €

*Participants from developing nations benefit from a special discount. Check here the list of eligible countries.

To register a group of 4 persons of more from the same organisation, please contact us: sunita.kelecom@uitp.org - Tel: +32 2 663 66 57

Participation fees include:

  • Training instruction
  • Lunches and coffee breaks
  • Training material: all presentations and support documents. Access to all training material via UITP's electronic library, MyLibrary (after the training)

Groups generally consist of 25 participants and are limited to about 30 in order to increase the learning experience and interaction during the programme. Places allocated on a first-come, first-served basis.

Terms and Conditions

Please download our Terms and Conditions here.

Contact Person

Sunita Kelecom, Training Assistant, UITP Centre for Training, sunita.kelecom@uitp.org, Tel: +32-2-663 66 57

Practical information: 

Training Venue

FZI Forschungszentrum Informatik
Room New York
Haid-und-Neu-Str. 10–14
76131 Karlsruhe

S-Bahn stop: Hauptfriedhof (S2) / Tram stop: Karl-Wilhelm-Platz (n°4 or n°5)

Accommodation

Participants are responsible for making their own hotel reservation.

Hotels will be available soon.

Speakers: 

Alok Jain, former D. Operations Director of KMB Hong Kong and General Manager-Marketing of MTR Corporation and Managing Director, Trans-Consult Asia, Hong Kong
Luc van Wijngaarden, CEO, Zight, The Hague, The Netherlands

Kai Kampermann, Head of Operational Quality Management, Albtal-Verkehrs-Gesellschaft mbH, Karlsruhe, Germany

Iwan Wiens, Head of Department, Back-Office Operations, INIT GmbH, Karlsruhe, Germany

 

Partners: 

This programme is organised in collaboration with our UITP Regional Training Centre in Karlsruhe, hosted by Karlsruhe TechnologyRegion.

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