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An age-old conviction rings true in the business of public transport: only a satisfied employee can make a satisfied customer. Providing a motivating culture in which staff feel empowered, respected and valued within a company is essential to sustaining any business.
Creating an employer brand that recognises Corporate Social Responsibility is a big part of this, but implementing strong internal policies for a diverse and well-included staff is equally important. Internal policies should furthermore set a capacity-building framework that allows businesses to obtain, improve and retain the necessary knowledge and resources, while at the same time, enabling workers’ performance and engagement. To be engaged, employees must have proper working conditions, including a respectful work-life balance.
The success of public transport depends entirely on the strength of our workforce. UITP, we provide a platform of exchange among our members in a dedicated Business and Human Resources Management Committee, focused on the development of tools of knowledge in the area, particularly in the identification of the public transport job skills of tomorrow.
We also partner with labour and trade unions to provide recommendations and best practices to public transport businesses around the world, on how to properly motivate, train and recruit staff.
As Howard Shultz, Founder, and CEO of Starbucks, once said, “We are not in the coffee business serving people, but in the people business serving coffee.” The same is true for the business of public transport!