Mobility as a Service (MaaS)

Mobility as a Service (MaaS)
  • Training
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  • France


The urban mobility landscape is evolving fast and the number of mobility services is growing rapidly, yet for the user it can be challenging being confronted by all these options when choosing the best way to travel. This is where the Mobility as a Service (MaaS) concept steps in: MaaS is about taking away the hassle of finding the most suitable mobility option. It is about is the integration of different transport services (such as public transport, ride-sharing, car-sharing, bike-sharing, scooter-sharing, taxi, car rental, ride-hailing and so on) in one single digital mobility offer, with active mobility and an efficient public transport system as its basis.

Part of the challenge is that setting up such an innovative integrated mobil­ity platform means moving outside the exclusive con­trol of traditional company boundaries. MaaS requires a business ecosystem where multiple organisations act in collaboration, mixing the traditional boundaries of busi­ness sectors and companies, and involving users in the co-creation.

The objective of this training programme is firstly to better understand the current urban mobility trends and the complexity of integrating them from a user perspective. The course then aims at accompanying participants through the process of implementing a successful MaaS solution: complying with objectives set by the city, understanding the needs of travelers, successfully involving mobility providers to eventually design a sustainable MaaS business model.

Reach your objectives

  • Get a clear understanding of today’s urban mobility trends and new mobility services
  • Understand the MaaS concept, ecosystem and business model
  • Understand the functional level of MaaS and what types of integration can exist
  • Analyse and discuss its effects and implications from financial, regulatory and technological perspectives
  • Learn from best practice and experience in cities worldwide  
  • Discuss possible societal and environmental effects as well as policy, regulation and governance

A top level methodology

  • Get inspired by our trainers, understand the main aspects of Mobility as a Service and learn from successful best practice
  • Participate to interactive plenary sessions with introduction by course leaders, presentation by the trainer and open discussion with participants
  • Challenge your practical knowledge on MaaS
  • Address the topic from an international perspective, enriched by different cultural approaches and points of views
  • Experiment new mobility services through a study tour in Paris
  • Participate to an extensive hands-on exercise applied to the reality in your own city or region
  • Benefit from a unique exchange of knowledge and experience between professionals

UITP Training Programmes and all related processes are certified for ISO29990:2010 – the standard for learning services for non-formal education and training.

Who is it for?

  • Professionals involved in or affected by the development of MaaS in their city and/or in their companies
  • Project managers and professionals from public transport operators, authorities and other mobility providers responsible for business development
  • Staff of municipal, regional or national authorities in charge of regulating and enabling such new services
  • Staff from the industry worldwide involved in the market uptake in this area: ITS companies, app-developers, etc.
  • Professionals interested in obtaining a wider and international perspective on MaaS and eager to learn more from best practice worldwide

NB: This course is only adapted to participants demonstrating fluency in English

Inspiring trainers

Our skillful trainers are international experts and professionals with extensive experience and knowledge in the development and application of MaaS.

  • Hans Arby, Founder and CEO at UbiGo Innovation, Gothenburg, Sweden
  • Xavier Tackoen, Managing Director at Espaces-Mobilités, Brussels, Belgium
  • David Laine, Corporate Solution Manager MaaS, Transdev, Paris, France
  • Jonna Pöllänen, Head of Early Markets, MaaS Global, Helsinki, Finland


Hans Arby, Founder and CEO at UbiGo Innovation, Gothenburg, Sweden
Xavier Tackoen, Managing Director at Espaces-Mobilités, Brussels, Belgium

David Laine, Corporate Solution Manager MaaS, Transdev, Paris, France

Jonna Pöllänen, Head of Early Markets, MaaS Global, Helsinki, Finland



Day one

Introduction to the course  

Trends in urban mobility and overview of new mobility services

  • Current trends and developments worldwide
  • Technological developments, connectivity and disruption
  • Overview of services and their characteristics: car-sharing, micro-mobility, bike sharing, taxi, ride hailing, ride-sharing, demand responsive transport, pooling, autonomous vehicles
  • Benefits of combined mobility and public transport as an integrator of mobility services
  • Impacts on society and cities from urban, social and economic perspective
  • Implications for MaaS

Mobility as a Service (MaaS): Concept, practice and possible effects

  • What MaaS could be: UbiGo Gothenburg pilot
  • Different types of MaaS and international examples
  • Sustainable MaaS
  • MaaS technical platform: Conceptual overview


Capturing insights on the field: New Mobilities and MaaS Experimentation in Paris

The visit aims at experimenting public transport and new mobility services from a user perspective. The tour, organised in small groups, will allow participants to experience, observe and analyse the accessibility and integration of transport modes. On basis of observations made on a real transport system, it will allow participants to start the first day of the course with very concrete discussions on what role MaaS could play in cities and the challenges faced.

  • General introduction to the Paris public transport landscape
  • Site visit: travel in small groups with the use of guidelines. Experience, observe and analyse your journey as a user
  • Field exploration debrief & conclusions

Day Two

Case Study: Implementing MaaS in Gothenburg and Stockholm

Why MaaS and what objectives for your cities and regions?      

From a city authority perspective, the main objective is to change citizens’ travel behaviour towards more sustainable modes, offer better service and affordable mobility to reduce car ownership, while offering the same flexibility and convenience as a car for all citizens. As such the biggest impact of MaaS would be achieving a shift from car ownership to shared sustainable mobility because it has the potential to create more sustainable travel behaviours. In combination with a practical workshop this session will allow participants to better understand and assess the possible effects of MaaS on mobility behavior, looking more specifically at:

  • The local context – similarities and differences.
  • How MaaS contributes to reaching wider mobility objectives of a city or region
  • The local conditions influencing the final design of the MaaS solution

The session is followed by a workshop using a real use case.

Understanding customer and traveler needs: towards sustainable MaaS business models

The user is looking for reliable and accessible urban mobility from door to door, enjoying total freedom of mobility. Users would look for simplicity and to improve their mobility experience through better services. This session will look into the identification of stakeholders’ needs and assessing the value created by mobility services which are part of a MaaS solution. This also introduces the question of which key services, whether public or private, a MaaS solution should offer in order of propose a convincing alternative to car ownership.

Workshop: Mapping MaaS to customer needs (Value proposition canvas): Towards sustainable and viable MaaS business models.


The ecosystem and creating value for stakeholders

MaaS is about building a strong partnership between transport operators, who are business partners, and transport authorities in charge of strategic mobility planning. To make such partnership successful, there must be creation of value for these partners to be involved. Since MaaS relies on the strength of the partnership, it is essential to understand and respond to each other’s need. Depending on the local context and the existing mobility system, expectations may vary: the relationship to the customer, fare setting, the share of revenue, the share and exploitation of data, share of responsibilities, branding, contract conditions, competition, use of urban infrastructure, etc. Furthermore, the role of the integrator is to make MaaS successful. It needs to set up an integrated mobility platform that attracts a large number of customers and that creates value for the business partners, mobility operators and satisfies their expectations. Opening data and creation of trust between stakeholders and the integrator is essential.  

This session will look into:  

  • Ecosystems and topologies
  • Identifying and valuing stakeholders: understanding expectations
  • Involving mobility providers: how to create value for a successful partnership?
  • The role of the integrator: commercial v. public integrator, open back-end platforms etc.
  • Mobility brands: how to market the total offer?
  • Financial aspects
  • Open data, data usage, data analytics : concerns and opportunities

Case Study: Involving a mobility provider in a MaaS system

Workshop: Identifying and mapping stakeholders

Day Three

Implementing MaaS - Challenges with organisation, regulation and technology   

This session will first look into the main barriers and enablers of a MaaS solution from organisational, regulatory or technology perspectives and as such a allowing an assessment of the MaaS readiness in your city or region. These challenges will be highlighted through recommendations for the implementation of a pilot project. Participants will then discuss the steps and content of an action plan.

Case Study: Showcasing a successful implemention of MaaS


Workshop conclusions & wrap up

Conclusions, Evaluation & Certificate

The course ends at 15.00 latest


20% VAT excluded

Until 12/08/2019

After 12/08/2019


1210 €

1690 €

Member « developing nations »*

885 €

1235 €


1635 €

2280 €

Non-member « developing nations »*

1095 €

1540 €

Group UITP Member (4 or +)

1130 €

Group UITP Member (4 or +) « developing nations »*

830 €

Group UITP non Member (4 or +)

1520 €

Group UITP non Member (4 or +) « developing nations »*

1020 €

*Participants from developing nations benefit from a special discount. Check here the list of eligible countries.

To register a group of 4 persons of more from the same organisation, please contact us: - Tel: +32 2 663 66 57

Participation fees include:

  • Training instruction
  • Lunches and coffee breaks
  • Training material: all presentations and support documents. Access to all training material via UITP's electronic library, MyLibrary (after the training)

Groups generally consist of 25 participants and are limited to about 30 in order to increase the learning experience and interaction during the programme. Places allocated on a first-come, first-served basis.

Terms and Conditions

Please download our Terms and Conditions here.

Contact Person

Sunita Kelecom, Training Assistant, UITP Centre for Training,, Tel: +32-2-663 66 57


Practical information: 

Training venue

Transdev Group
Crystal Building
3 allée de Grenelle
92130 Issy-les-Moulineaux

How to get there?

  • From La Défense business district: Tram T2 and alight at Issy Val de Seine (situated at 5min.on foot from the training venue)
  • From Porte de Versailles: Tramway T2 and alight at Issy Val de Seine (situated at 5min.on foot from the training venue)
  • From Notre-Dame / Saint Michel : RER C and alight at Issy Val de Seine (situated at 5min.on foot from the training venue)


Participants are responsible for making their own hotel reservation.

Novotel Suites Paris Expo Porte de Versailles Hotel (****)
4 Boulevard Brune
75014 Paris
Phone: +33 1 71 25 47 37

Okko Hotels Paris Porte De Versailles (****)
2 Rue du Colonel Pierre Avia
75015 Paris
Phone: +33 1 45 01 17 00

Hôtel Paris d'Issy Hôtel porte de Versailles (***)
4 Rue Auguste Gervais
92130 Issy-les-Moulineaux
Phone: +33 1 46 44 02 90

Best Western Paris Porte de Versailles (***)
11 bis Avenue Jean Jaurès
92130 Issy-les-Moulineaux
+33 1 40 93 18 01


Hans Arby, Founder and CEO at UbiGo Innovation, Gothenburg, Sweden
Xavier Tackoen, Managing Director at Espaces-Mobilités, Brussels, Belgium

David Laine, Corporate Solution Manager MaaS, Transdev, Paris, France

Jonna Pöllänen, Head of Early Markets, MaaS Global, Helsinki, Finland



This programme is organised in collaboration with our UITP Regional Training Centre in Paris, hosted by Transdev.

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