Travel Information Design, Signage and Wayfinding

Travel Information Design, Signage and Wayfinding
  • Training
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  • France


“Information is half of any mobility service”

"An in-depth overview of multiple aspects of Travel Information Design by experts in the field. The area is covered from technical, architectural, aesthetic, behaviorable points-of-view that offers a lot of insight and illustrates the complex nature of the issue."
(Stina Carlstedt, AB Storstockholms Lokaltrafik, Sweden - Paris 2016 Edition)

Learning Objectives

The aim of this training programme is to provide attendees with a full overview of what is at stake while building and maintaining a travel information strategy focused on the user needs and capabilities. The programme will introduce and illustrate a practical toolbox of methods needed to actually design and deliver efficient information systems all through the user journey, organized in five main categories: space related information, time related information, orientation, disruption and construction works, behaviours & rules.

The programme also includes a technical visit to the public transport network of central Paris. It will focus on the existing travel information systems and will be combined with a practical exercise offering hands-on experience to participants. 

Main learning objectives:

  • Building a travel information master plan with a user centred focus;
  • Building an appropriate information design strategy to fit with the specific nature and any actual constraints of your network;
  • Building a signs system able to serve maps, wayfinding and digital  displays at the same time;
  • Designing the passenger information system in line with the digital ambitions of the passenger transport operator or authority.

More concretely the programme will teach how to:

  • Make decisions about your maps design strategy;
  • Fit dynamic real time information in the user journey;
  • Build an appropriate wayfinding design strategy to fit with the specific nature of your network;
  • Deal with information needs during construction works;
  • Scale your travel information strategy in case of extensions or major changes in your network;
  • Benchmark your practice and your tools with all the other participants’ skills.

Target Audience

  • In-house information designers, project managers, engineers and other professionals eager to learn more about passenger information design
  • Professionals with positions in passenger information and customer service departments
  • Staff from public transport operators or authorities eager to develop passenger information in their public transport networks
  • Staff from the industry worldwide involved in the market uptake of passenger information technology and design
  • Professionals interested in obtaining a wider and international perspective on passenger information design and eager to learn more from best practice worldwide

Discover here which companies has sent delegates to previous editions

A good level of English is a compulsory requirement to attend the training.


  • Get inspired by our trainers, understand the main aspects of information design and learn from successful best practice
  • Participate to interactive plenary sessions with introduction by course leaders, presentation by the trainer and open discussion with participants
  • Challenge your practical knowledge on the effectiveness and quality of information
  • Address the topic from an international perspective, enriched by different cultural approaches and points of views
  • Participate to practical exercises on the field allowing you to apply on a concrete case the main principles and tools learned
  • Benefit from a unique exchange of knowledge and experience between professionals

lnspiring Trainers

Our skilful trainers are composed of international experts and professionals with extensive experience and knowledge in passenger and information design.

Trainers will be:


Yo Kaminagai, Head of Design, Projects Management Department, RATP Group, Paris, France
Giuseppe Attoma, Senior Design Strategist, Attoma, Paris, France
Veronika Egger, Information Designer, is-design, Vienna, Austria
Christian Nordström, Design Manager, Ruter, Oslo, Norway

Sophie MacDougall, User Researcher and Project Manager, Attoma, Paris, France



"UITP has managed a very performing training (…) putting at the centre of the focus the traveller experience and reflecting on what transport organisations can do to enhance their performance offering maximum accessibility to public transport services to new and old customers, both able and disabled ones."
(Alessandra Gotini Start Romagna, Italy - Paris 2016 Edition)

"A very inspiring and comprehensive training on the challenges of and solutions for wayfinding and travel information."
(Bert van Delft, HTM Personenvervoer, The Netherlands - Paris 2016 Edition)


Knowing each other and sharing attendees expectations: tour de table and icebreaking activity.

Session 1: Passenger Information: a key leverage to empower existing clients and enrol new ones

  • Thinking information design as your ‘functional branding’ strategy
  • The user at the centre: building the ‘user journey’ model (user research and mobility behaviours analysis)
  • Digitalisation : click-through user experiences in mobility
  • Design for all: cognitive limitations, accessible information
  • What is good design? Basic graphic design and information design principles

Session 2: The Paris Case Study

Session 3: The making of a travel information system

1. Building the framework: the challenge of combining functional aspects with a specific context of use

  • Crossing functions and user journey: the right information at the right moment in the right place
  • Mastering the digital revolution: strategy, governance, knowledge
  • Auditing an existing system: evaluating strengths and pitfalls

2. Getting all the components right

  • Space related information: cartography as a strategy
  • Time related information: how to cope with the real time revolution
  • Disruption and construction work: dealing with incertitude and change
  • Orientation: wayfinding and navigation
  • Behaviours & rules: PT networks as social spaces
  • Who does what? An overview on expertise and skills

Session 4: Information and accessibility

Accessibility is not about disability: it drives a better quality of use for everyone.

This session will develop an understanding for the many levels of perception that we use in order to gather, interpret, and act upon information. All levels are relevant for all of us to a greater or lesser degree. It is the challenge of information design to address all levels simultaneously and appropriately.

  • Architecture is information: how accessibility is driven by information elements
  • Physical aspects: colour, contrast, touch and sound
  • Practical aspects of multi-sensory information
  • Inclusion in the design process

Session 5: Today’s user behaviours and experience: A practical insight

This session will focus on the usage of information and people's cognitive capabilities while dealing with information when they’re (or planning to be) on the move.

Site visit: Capturing insights on the field: Practical exercise and RATP Site Visit in Paris

  • General introduction to the Paris public transport landscape
  • Technical visit: main Paris multimodal hubs tour and documentation (in small groups with the sue of guidelines)
  • Field exercise: experience, observe and analyse your journey as a different type of user
  • Field exploration debrief & conclusions 


20% VAT excluded

Until 30/04/2018

After 30/04/2018


1210 €

1610 €

Member « developing nations »*

885 €

1175 €


1635 €

2170 €

Non-member « developing nations »*

1095 €

1465 €

Group UITP Member (4 or +)

1130 €

Group UITP Member (4 or +) « developing nations »*

830 €

Group UITP non Member (4 or +)

1520 €

Group UITP non Member (4 or +) « developing nations »*

1020 €

* Participants from developing nations benefit from a special discount. Check here the list of eligible countries.

To register a group of 4 persons of more from the same organisation, please contact us: - Tel: +32 2 663 66 57

Participation fees include:

  • Training instruction
  • Lunches and coffee breaks
  • All training documents: Binder including all presentations and supporting documents; Access to all training material via UITP's electronic library Mobi+ (after the training)

Groups generally consist of 25 participants and are limited to about 30 in order to increase the learning experience and interaction during the programme. Places allocated on a first-come, first-served basis.

Terms and Conditions

Please download our Terms and Conditions here.

Contact Person

Sunita Kelecom, Training Assistant, UITP Centre for Training,, Tel: +32-2-663 66 57

Practical information: 

Training venue

Maison de la RATP
54 Quai de la Rapée
75012 Paris


Participants are responsible for making their own hotel reservation.

Hotels nearby the training venue:

Novotel Paris Centre Bercy (+/- 10 min. on foot)
85, rue du Bercy
75012 Paris, France
Tel: + 33 1 43 42 30 00

Holiday Inn Paris – Gare de Lyon Bastille (+/- 10 min. on foot)
11, rue du Lyon
75012 Paris, France
Tel: + 33 1 53 02 20 00

Novotel Paris Gare de Lyon (+/- 10 min. on foot)
2, rue Hector Malot
75012 Paris, France
Tel: +33 1 44 67 60 00

Ibis Gare de Lyon Ledru Rollin
41/43 avenue Ledru Rollin
75012 Paris, France
Tel: +33 1 53 02 30 30


Yo Kaminagai, Head of Design, Projects Management Department, RATP Group, Paris, France
Giuseppe Attoma, Senior Design Strategist, Attoma, Paris, France
Veronika Egger, Information Designer, is-design, Vienna, Austria
Christian Nordström, Design Manager, Ruter, Oslo, Norway

Sophie MacDougall, User Researcher and Project Manager, Attoma, Paris, France



This training is kindly hosted by RATP

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