Marketing as an investment in greater client satisfaction and better benefits

Client Satisfaction
September 2002
  • Communication, travel info & ticketing
  • Quality excellence

Public transport is one pillar of a strategy to achieve sustainable mobility in urban and regional areas. Sustainable mobility means integration of all modes to create better conditions of life and to participate in the fight against air and noise pollution, waste of urban space and energy, and more generally against the deterioration of the quality of life.


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