Digitalisation can no longer be considered a trend, but rather an ongoing evolution, steadily influencing every aspect of our daily lives and businesses. Naturally, this advancement in digital technologies has presented a number of challenges and opportunities for public transport.
To offer our members full and optimal support, UITP launched a survey in the summer of 2017 in order to better understand the current scenario and digital preparedness of our members. The topics in the survey covered infrastructure, regulations, strategy, talent, funding and more. Based on the results of this survey, UITP will determine priority areas of work to better eliminate challenges and support our members in this transitional period.
The results are in!
The results of the survey are shared in the full UITP Knowledge Brief ‘Digital preparedness in public transport: the survey results’. We were pleased to see that 58% of respondents already have a strategy for digital transformation in their businesses. This indicates that the majority of respondents have anticipated this transition and have begun to think about the best way to enhance their business with digitalisation.
On the other hand, 62% of the respondents do not have a sufficient number of employees with accurate digital expertise. Up-to-date knowledge of digital tools and technologies is key in developing the best strategy for your business.
58% of respondents already have a strategy for digital transformation in their businesses
Improving the customers’ journey
A crucial result of the widespread digital revolution is how much it has impacted the expectations and needs of customers. Half of the respondents explicitly mentioned ‘benefits for customers’ as an essential reason to establish a digital strategy.
Various aspects of the customers’ journey have already been digitised. For instance, digital mobility services such as online ticketing and scheduling information have become a standard that most public transport users expect.
The entire basis behind the Mobility as a Service (MaaS) movement stems from digitalisation. However, MaaS is still growing with each new technological development. Looking ahead at the next steps for MaaS, respondents anticipate on-demand mobility services as the key technological development to significantly impact operations in the future.
Find out the rest of the results of the survey in the full Knowledge Brief!
Interested in digitising your public transport business? Then don’t miss the opportunity to learn, share and network at IT-TRANS where digital technologies are at the centre of discussion in Karlsruhe, Germany, from 6-8 March 2018! Register now!