Malmö, Sweden’s third largest city, has been crowned the winner of the EUROPEANMOBILITYWEEK Award 2016 in recognition for its efforts to promote sustainable urban mobility to different target groups of all ages and for its long-term commitment to active mobility.
Particular merit was given for Malmö's efforts to make partnerships of various natures, involving local companies, NGOs and institutions. The city organised a whole series of Mobility Week activities for different target groups, including cycling schools, info sessions on electric buses and a car-free day where motorists were offered bus tickets to encourage them to leave their cars at home.
Malmö has also enacted a raft of permanent measures, including a newly-adapted sustainable transport and mobility plan that includes ambitious plans on modal split, re-designing traffic space to make active mobility easier and raising the importance of sustainable commuting. The plans aim to make walking, cycling and public transport the first choice for those working, living in or visiting Malmö with the aim of making active travel more accessible and making the city "more liveable, greener and attractive". Other plans include a bike rental system, fresh cycling infrastructure and the pedestrianisation of Mäster Johans gata in the city centre.
"Investing in public transport, cycling and pedestrians"
“In a growing city, it is extra important to have a focus on sustainable development,” said Martha Stenevi, Malmö city councillor responsible for urban issues. “Previously, the car traffic in Malmö was allowed to increase. The goal is [now] clear, the proportion who choose the car to get around in the city will not increase - despite the fact that Malmö’s population is increasing. We do this by investing in public transport, cycling and pedestrians”.
Malmö impressed the panel of judges, which included a representative from UITP, for its smart communication action plan and in particular the city’s dialogue strategy with its citizens and the targeting of different groups.
Sweden's capital, Stockholm, will play host to the 2019 UITP Global Public Transport Summit.