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Marketing and Communication for the 'Revival’ of Public Transport

25 Jan. > 9 Feb. 2022
Online, 10:00 CET time (UTC+1)
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UITP Academy is launching an online course on Marketing and Communication for the ‘Revival’ of Public Transport starting on 25 January 2022 and ending on 9 February 2022. The course features 7 interactive online sessions and 1 online workshop session focused on ‘Setting up a marketing and communication strategy post-COVID19’.

Learning objectives

Which fundamental elements are needed to conceive an adapted revenue and marketing strategy? To succeed a combination of tools must be used effectively which will be addressed comprehensively in this online course:

  • Why building a marketing and communication strategy around the customer is crucial
  • Why building a strong brand image is vital
  • How to make big data analytics an integral part of building marketing excellence
  • Master digitalisation, in particular with social media and other communication channels
  • Implement an effective pricing strategy and action plan
  • Identify the right secondary income sources (non-fare revenue) for your organisation.

Why choose an online course?

  • Interact with public transport professionals from across the world
  • Be time efficient with 8 sessions over a 3 week timespan
  • Flexibility to join the sessions from any location in the world, at work or at home

Who is it for?

  • Staff from sales, marketing, communication, business development and strategy/corporate departments
  • Professionals interested in obtaining a wider and international perspective on the topic in public transport and eager to learn more from international best practice
  • The course is adapted to experienced professionals eager to learn more about their activity in the field of public transport but also to newcomers in the sector
  • The course welcomes participants from local transport authorities, public transport operators and the supply industry.

A top-level methodology

  • Get inspired by our trainers, understand the main principles of revenue management, marketing and communication in public transport and learn from successful best practice
  • Participate in interactive plenary sessions with introduction an by course leaders, presentations by trainers and open discussions with participants
  • Challenge your practical knowledge on the effectiveness and quality of marketing and communication services
  • Address topics and issues from an international perspective, enriched by different cultural approaches and points of views
  • Participate in practical exercises ‘in the field’ allowing you to apply the principles and methods learnt during the training course
  • Benefit from a unique exchange of knowledge and experience between professionals

UITP Training Programmes and all related processes are certified for ISO29990:2010 – the standard for learning services for non-formal education and training.

Join this online course
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