Making access as easy as possible is a key factor for attracting people to use public transport. And paying the correct fare might be one of the first challenges potential passengers face. Technological innovation has seen this come a long way from exchanging cash at a counter for a piece of paper. Technology has helped to make this process faster and safer, supporting various ticket types and payment methods.
With health and safety concern growing during the COVID-19 pandemic, contactless payment has seen an impressive uptake in many business sectors, removing the need to touch terminals or to exchange cash. Also, many public transport operators rolled out or enlarged contactless ticketing schemes to provide a safe means to pay for their customers.
EMV Open Loop Payment can take convenience to the next level. It allows users pay for mobility services as they go, with their preferred card or device, without deciding in advance how far or long they will travel – while being sure to pay the correct fare.
EMV Open Loop Payment can also bring clear benefits for the public transport operator:
- Digital payment helps to save costs by reducing the need for ticket vending machines or kiosks;
- Less queues for tickets contribute to higher throughput of passengers and smoother operation;
- Account based ticketing allows public transport operators to manage all relevant customer information in their account rather than on a card;
- The possibility to integrate multimodal activities and aggregate trips allow to design attractive offers and become the mobility provider of choice.
Sounds all good, but where to start?