Marketing and Communication in a Changing World

The aim of this training course is to provide attendees with the means to create and maintain marketing and communications activities that can successfully increase use of bus, tram and train services and which take into account the changing travel patterns / daily life behaviour.

The course includes a workshop for attendees to hands-on apply what they learn during each teaching session.

➜ Registration fees
➜ Full training programme
➜ Practical information

Which fundamental elements are needed to conceive an adapted revenue and marketing strategy? To succeed a combination of tools must be used effectively which will be addressed comprehensively in this course:

• Design and deploy effective passenger-centric marketing and communication activities
• Build a compelling value proposition for a public transport service brand
• Use Digital and Physical ‘Placemaking’ initiatives to achieve real-world mode shift to PT
• Generate revenue through better “selling” of the value of PT infrastructure and services
• How to make big data analytics an integral part of building marketing excellence
• Master digitalisation, in particular with social media and other communication channels

• Staff from sales, marketing, communication, business development and strategy/corporate departments
• Professionals interested in obtaining a wider and international perspective on the topic in public transport and eager to learn more from international best practice
• The course is adapted to experienced professionals eager to learn more about their activity in the field of public transport but also to newcomers in the sector
• The course welcomes participants from local transport authorities, public transport operators and the supply industry

NB: This course is suitable for those who are fluent or have a high level in English

• Get inspired by our trainers – understand the key principles of PT marketing and communications in a 2024 context and learn from successful best practice
• Participate in interactive sessions – with course trainers and with course participants
• Challenge your practical knowledge on the effectiveness and quality of marketing and communication activities
• Address topics and issues from an international perspective, enriched by different cultural approaches and points of views
• Participate in practical exercises ‘in the field’ allowing you to apply the principles and methods learnt during the training course
• Benefit from a unique exchange of knowledge and experience between professionals

UITP Training Programmes and all related processes are certified for ISO29990:2010 – the standard for learning services for non-formal education and training.

Our skillful trainers are composed of international experts and professionals with extensive experience and knowledge in marketing and communication.