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The aim of this training course is to provide attendees with the means to create and maintain marketing and communications activities that can successfully increase use of bus, tram and train services and which take into account the changing travel patterns / daily life behaviour.
The course includes a workshop for attendees to hands-on apply what they learn during each teaching session.
Which fundamental elements are needed to conceive an adapted revenue and marketing strategy? To succeed a combination of tools must be used effectively which will be addressed comprehensively in this course:
NB: This course is suitable for those who are fluent or have a high level in English
UITP Training Programmes and all related processes are certified for ISO29990:2010 – the standard for learning services for non-formal education and training.
Our skillful trainers are composed of international experts and professionals with extensive experience and knowledge in marketing and communication.