Mobility as a Service (MaaS)

The urban mobility landscape is evolving fast, and the number of mobility services is growing rapidly, yet for the user it can be challenging being confronted by all these options when choosing the best way to travel. This is where the Mobility as a Service (MaaS) concept steps in: MaaS is about taking away the hassle of finding the most suitable mobility option. It is about is the integration of different transport services (such as public transport, ridesharing, car-sharing, bike-sharing, scooter-sharing, taxi, car rental, ride-hailing and so on) in one single digital mobility offer, with active mobility and an efficient public transport system as its basis.

Part of the challenge is that setting up such an innovative integrated mobil­ity platform means moving outside the exclusive con­trol of traditional company boundaries. MaaS requires a business ecosystem where multiple organisations act in collaboration, mixing the traditional boundaries of busi­ness sectors and companies, and involving users in the co-creation.

The objective of this training programme is firstly to better understand the current urban mobility trends and the complexity of integrating them from a user perspective. The course then aims at accompanying participants through the process of implementing a successful MaaS solution: complying with objectives set by the city, understanding the needs of travellers, successfully involving mobility providers to eventually design a sustainable MaaS business model.

• Get a clear understanding of today’s urban mobility trends and new mobility services
• Understand the MaaS concept, ecosystem, and business model
• Understand the functional level of MaaS and what types of integration can exist
• Analyse and discuss its effects and implications from financial, regulatory, and technological perspectives
• Learn from best practice and experience in cities worldwide
• Discuss possible societal and environmental effects as well as policy, regulation, and governance

• Professionals involved in or affected by the development of MaaS in their city and/or in their companies
• Project managers and professionals from public transport operators, authorities and other mobility providers responsible for business development
• Staff of municipal, regional or national authorities in charge of regulating and enabling such new services
• Staff from the industry worldwide involved in the market uptake in this area: ITS companies, app-developers, etc.
• Professionals interested in obtaining a wider and international perspective on MaaS and eager to learn more from best practice worldwide

Our skilful trainers are international experts and professionals with extensive experience and knowledge in the development and application of MaaS.

• Get inspired by our trainers, understand the main aspects of Mobility as a Service and learn from successful best practice
• Participate to interactive plenary sessions with introduction by course leaders, presentation by the trainer and open discussion with participants
• Challenge your practical knowledge on MaaS
• Address the topic from an international perspective, enriched by different cultural approaches and points of views
• Participate to an extensive hands-on exercise applied to the reality in your own city or region
• Benefit from a unique exchange of knowledge and experience between professionals

UITP Training Programmes and all related processes are certified for ISO29990:2010 – the standard for learning services for non-formal education and training.