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COVID- 19 has turned mobility services upside down. People are travelling less and their travel patterns are subject to on-going alteration. Many public transport operators are struggling with having to make constant service adjustments due to reduced demand and having to make service additions due to imposed requirements for social distancing. Fares are under tremendous pressure – many cities have waived fares or are heavily discounting them. Under these circumstances, ensuring financial sustainability of public transport services is a serious challenge. Implementing Non-Fare Revenue (NFR) generation strategies are a practical and pragmatic way to cushion the current challenges with public transport service provision. NFR builds collaborative partnerships and brings passengers back into public transport networks and service facilities. It provides an accessible path to long-term sustainability of public transort systems through creating steady streams of relatively ‘risk-free income’- income that leverages the fundamental characteristics and competitive advantages of public transport.
The online sessions are complemented by a Workshop on the setting up of a post-COVID Non-Fare Revenue Action Plan.