Navigation on this site is not optimized for your browser

Please use a recent version of Google Chrome, Mozilla Firefox, Safari or Microsoft Edge to get the most out of the experience.

Find a modern browser
Hero picture
copyright: istock - Miroslav

Non-Fare Revenue Generation in a post-Covid World

3 > 18 Nov. 2020
Online, CET time (UTC+1)
Organiser Logo


The context


COVID- 19  has  turned  mobility  services  upside  down.  People  are  travelling  less  and  their  travel  patterns  are  subject  to  on-going  alteration.  Many  public  transport  operators  are struggling with having to make constant service adjustments due to reduced demand and having  to make service additions  due  to  imposed  requirements  for  social  distancing.  Fares are under tremendous pressure – many cities have waived fares or are heavily discounting them.   Under   these   circumstances, ensuring   financial   sustainability   of   public   transport services is a serious challenge. Implementing Non-Fare  Revenue  (NFR)  generation  strategies  are  a  practical and  pragmatic  way   to   cushion the current challenges  with public transport service provision.    NFR   builds collaborative partnerships and brings passengers back into public transport networks and service   facilities. It provides an accessible path  to long-term  sustainability of  public transort systems through creating steady streams of relatively ‘risk-free income’- income that leverages the fundamental characteristics and competitive advantages of public transport.

Here’s what you will learn

This course provides  the best  practices deployed worldwide to maximise Non-Fare Revenue generation,   through leveraging existing public transport assets. You will  learn the underlying principles and approaches, including how well-planned NFR initiatives enhance the 'customer experience'.
  • How to design and deploy effective strategies for generating paid advertising on public transort assets
  • How to achieve revenue from retail in train stations, bus stops and service interchange points
  • How to successfully integrate bus stops and  light/heavy rail stations with surrounding urban developments. Learn about the various forms of Transit- Oriented Development (TOD) and how to best apply them in your city
  • How to sell ‘entrances’ and  naming  rights
  • How to use your network to generate revenue from telecommunications services  
  • How to license and franchise your  public transport service facilities 
  • How to develop profitable and  sustainable commercial partnerships

The online sessions are complemented by a Workshop on the setting up of a post-COVID Non-Fare Revenue Action Plan.

Why choose an online course?

  • Interact with public transport professionals from across the world
  • Be time efficient, with 7 sessions over a 2 week timespan
  • Flexibility to join the sessions from any location in the world, at work or at home

A top level methodology

  • Get inspired by our trainers, understand the main aspects of Non-Fare Revenue Generation
  • Participate ininteractive plenary sessionswith introduction by course leader, presentation by trainers and open discussion with participants
  • Challenge your practical knowledgeon Non-Fare Revenue Generation
  • Address the topic from aninternational perspective, enriched by different cultural approaches and points of views
  • Participate inpractical exercises and case studies
  • Benefit from aunique exchange of knowledgeand experience between professionals
  • Exchange experiences and discuss key topics during aworkshop in smaller groups
Who is it for?
  • Senior and mid-level management responsible for strategy, finance, operations, business development and customer service in public transport authorities, operators and service delivery partner organisations
  • Experienced professionals as well as newcomers to the field, who are interested in obtaining a wider perspective on Non-Fare Revenue in public transport and wish to learn from international best practice
Join this online course
This website uses cookies

This website uses third-party website tracking technologies to give you the best experience, help us understand and continually improve how the site works, and to display advertisements according to users' interests. You consent to the use of our cookies by continuing to browse this website.

Cookies page
Show Details
Name Description
Core and Analytic Core cookies are essential for the website to function by allowing you to browse the website and use some of its features. Analytic cookies help us analyse how the site is used and allow us to perfect and improve your user experience. These cookies do not collect information that identifies you and are enabled by default.
Name Description
Functional These cookies allow a website to remember the user’s site preferences and choices they make on the site including username, region, and language. The data collected by these cookies are only used in connection with this website and cannot be used to track your browsing on other websites.
Name Description
Advertising These cookies track the surfing behavior of a user to a website and personalise your experience by showing you advertisements, offers, etc. tailored to your interests and preferences.