Unlocking large-scale access to combined mobility through a European MaaS network
Following recent mega-trends in the mobile and sharing economy and thanks to the latest ITS developments, “Mobility as a Service” – MaaS – is conceived as the way people will move themselves and their goods in the future. Though some MaaS initiatives have already been tested in Europe, they encountered several obstacles in reaching scale and stable business operation.
The main objective of the EU-funded project IMOVE is to accelerate the deployment and unlock the scalability of MaaS schemes in Europe, ultimately paving the way for a “roaming” service for MaaS users at the European level. To this end, IMOVE will investigate and validate advanced solutions for improving MaaS deployment and operation and their underlying business models. Core ITS elements enabling MaaS development will be delivered, including enhanced real-time collection of data about user needs, habits and preferences and tools for the (controlled) exchange of information and tools to enhance interoperability among different service components and between different MaaS schemes.
The IMOVE impact will be tested at four living labs – Berlin, Gothenburg, Manchester and Turin – all strongly engaged in the MaaS domain and setting specific actions on existing or new MaaS schemes. The resulting knowledge and lessons learned will be made available and shared with any interested MaaS operator. An additional living lab will be selected after the project start through an open call mechanism, allowing the project further enrich the outcomes and its potential impacts, by identifying, analysing and selecting the most challenging and innovative new MaaS initiative appearing on the scene.
The participation of UITP will ensure active participation of PTAs as well as key private stakeholders from other sites and will further guarantee a multiplier effect.
IMOVE is coordinated by Softeco Sismat.
IMOVE is co-funded by the European Union under Horizon 2020, Research and Innovation Directorate General under Grant Agreement n° 723314.