Capturing Digital Value Within Public Transport

Digitalisation is changing public transport. Given the challenges that the sector faces today, such as the workforce shortage, automating and digitalising business processes, as well as the further exploitation of data, are key to mitigating this risk and advancing public transport.

For public transport, digitalisation can help the sector update business processes, generate new revenue streams, create new business models, achieve efficiencies, reduce costs, and improve safety and services for passengers. At its core, digitalisation is the process of changing business through technology and data.

Explore how to best digitalise public transport in this new Action Points produced by the Information Technology and Innovation (IT&I) Committee.

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Contents:

• Setting the context
• Capabilities needed to develop and operate the digital strategy
  • The role of cybersecurity
• Data – Demystifying and deriving value from data
  • The value of data
  • Legislative framework
  • Data models and interfaces
  • Data quality
  • Redundancy
  • Artificial intelligence and data
• Passenger expectations and PTAs – Managing and delivering against them
  • Passenger perspective: Key drivers for attraction and retention
  • Digitalisation in PTAs: Enhancing passenger experience
  • Network and timetable planning
  • Journey planning and ticketing
  • Real-time information
  • Passenger counting
  • Connection protection
  • Wayfinding
  • Instant feedback and loyalty programmes
• Operational efficiencies – Improving public transport operations and taking costs out of the asset lifecycle
  • The role of digitalisation in operations
  • Opportunities for digitalisation success
  • Optimising asset value
  • Digitalisation implementation approach
  • Key aspects for successful digitalisation implementations
  • Risks and challenges
• Recommendations

Download the paper!